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#161 - Club Playbook: Scaling email personalization (Charly Johnson)

Download Charly Johnson’s Cold Email Drip Templates

ACTIONABLE TAKEAWAYS

Section 1 - Research: Have the top 5 things you look for ready to go and jot down the templates you’ll use for each.

Section 2 - Trigger Templates: Create scalable templates for each trigger - do it with your team to create a pool of common templates you can pop in.

Section 3 - Deposits: Apply the same concepts above to create ‘deposit’ templates that don’t always take value, they give it back.

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