Mark French

The ROAR Podcast · Jan 19, 2021 · 49m

French has created and operated multiple disruptive businesses in the sports, consumer goods, media and technology industries. He is currently the Chief Executive Officer and on the Board of Directors for X2 PERFORMANCE®. Previous ventures include Mission, The Players'​ Tribune, and NBCUniversal. Mark is a Founding Partner of MISSION and Inventor of Court Grip, an NBA endorsed, patented traction-enhancing formula and delivery system that Mark developed with NBA Legend Dwyane Wade. Mark and his team also launched EnduraCool a revolutionary instant-cooling product line. Mark worked closely with…