Latest / Affiliate Marketing For Lenders
E060 - Fewer Clicks, Higher Stakes: How AI is Changing Search in Lending, With Stephanie Briggs of Experian
Organic search traffic to top affiliate finance sites is down 65% since August 2024. Banks and card issuers are only down 3%. Stephanie Briggs says that second number is the scarier one.
Stephanie leads organic growth at Experian. She joins Carlos to unpack the data from her recent talk at the Affiliate Marketing Summit for Lenders.
People haven’t stopped searching. AI now collapses 5 searches into 1 answer, so you get one shot to win the customer.
In this episode
Why Experian’s AI referral visits took off in late 2025
The 65% vs 3% split, and why flat traffic means banks missed SEO entirely…
The skinny
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