Latest / The Unified Brand - Branding Podcast
From Disney Magic to Main Street Mastery: Vance Morris on Turning Customer Experience Into Revenue
In this episode of The Unified Brand Podcast, we're joined by Vance Morris, a customer experience strategist, Disney veteran, and founder of the Deliver Service Now Institute. Vance shares how he went from designing Disney attractions like Chef Mickey’s to helping everyday businesses create “wow” moments that drive loyalty and revenue.
We dive deep into:
What Disney does differently (and how your business can do it too)
How to turn the mundane into memorable brand experiences
The power of scripting, surprise, and theming
Emotional connection as your biggest brand asset
Real-world examples…
The skinny
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