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ICP, Acceptable Clients, and the Gray Area Where Most Accounting Firms Get Burned
Every accounting firm has a client they should have said no to. Most of them took it anyway because the money looked good, the sales conversation went well, or somebody convinced themselves they could make it work.
Mike and Matt have been there. Listen to them get honest about what actually makes a good client, where the lines are, and why even the best criteria in the world doesn't stop you from talking yourself into the wrong ones.
In this episode:
ICP vs. acceptable client and why blurring that line when you're growing fast will cost you
What "healthy fear of the IRS" actually looks like…
The skinny
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