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Denim Resurgence and the Premium Apparel Shift
Levi Strauss rallies as strong full-price denim sales lift apparel sentiment
Levi Strauss $LEVI rose after reporting its strongest quarterly revenue growth in nearly 4 years, helped by demand for baggy jeans, stronger digital sales to younger customers, and enough pricing power to offset roughly 10% U.S. import tariff costs. Shares of other apparel and footwear names such as Abercrombie & Fitch, Nike, and Ralph Lauren also moved higher in sympathy.
Winners
Premium apparel brands with pricing power
Levi’s results suggest the market is rewarding brands that can hold pricing, reduce discounting…
The skinny
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