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EP 325: The Flower Farmer Graveyard

A ghost photo, a bride throwing flowers, and a hard-earned goodbye to dry-storing tulips: Lyndsay and Shannon head to the flower-farmer graveyard to bury the crops, habits, and business advice they’ve outgrown. They talk about why big social followings don’t guarantee a profitable farm, how saying no to customers can protect your business, and what changed when they stopped treating long hours as proof of success. Along the way: flower-farming “fantasy” versus the real work, the pressure to compare farms, and the freedom of letting go of full-service weddings—or anything else that no longer…

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