Latest / The New Physician: Today’s Difficult Problem
Help Vaccine Hesitant Parents: Trust, Listen, Recommend, Make It Easy
How do we help parents who are unsure about vaccinating their children?I use a four-part approach: trust, listen, recommend, and make it easy.According to the CDC’s August 7, 2026 update, the U.S. had 2,465 confirmed measles cases through August 6, with 94% occurring as part of outbreaks — clusters of at least three related cases.The harder problem is not simply presenting more facts. It is understanding what a parent is actually worried about, addressing that concern honestly, making a clear recommendation, and removing practical barriers to vaccination.I also discuss common concerns about…
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