Tangible & Collectible: Buying a Consumer Product Company
Years after one venture ended in failure, Jeff Velker bought a $2.5m pen maker with a strong brand & devoted customers.
Topics in Jeff’s interview:
His experience as a franchisee
Bankruptcy after the 2008 crash
The difference between buying a job and owning a business
Losing his favorite pen led him to a pen company
Appeal of pens in our digital age
Acquiring with 2 partners
Negotiating with a seller who won’t go lower
Getting buy-in from spouses
The risks of having his manufacturer in Taiwan
His goal of $10M in 10 years
References and how to contact Jeff:
jeff@retro51.com
Retro 51…
The skinny
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