Social media, creators and the 'twin pace' brand
New research from WARC finds that social and creator marketing – for all its speed and cultural relevance – hits three structural ceilings that no amount of additional content or paid media can break through alone. Tackling these ceilings is key to sustained growth. Rob Brittain and Rica Facundo join WARC's Biprorshee Das to discuss Pace Principle 2.0, WARC's latest research on marketing effectiveness from Asia. Guests: Rob Brittain, Marketing Effectiveness Consultant and co-author of Pace Principle 2.0 Rica Facundo, Managing Editor - APAC, WARC and co-author of Pace Principle 2.0 Biprorshee…
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