Ep. 55: How Interactive AI Personas Combat Organizational Gravity
Come find me at the MAICON event on October 15 for a live recording of AI for U — https://www.marketingaiinstitute.com/events/marketing-artificial-intelligence-conference
Traditional marketing personas are often locked away in static PDF documents or PowerPoint decks, collecting digital dust while teams rely on gut instinct rather than real audience insights. Host Brian Piper welcomes Matt Wilkinson, Founder of Strivenn and author of The Buyer in the Loop, to explore how interactive AI personas in higher ed and marketing are transforming audience research. Matt breaks down why static persona…
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