The PR Week: 4.15.2026 - Adam Sohn, T-Mobile
The latest guest on The PR Week podcast is Adam Sohn, VP of communications at T-Mobile, and a veteran of communications roles at companies including Microsoft, Amazon and Lockheed Martin.
He talks about a day in the life of a tech sector PR executive, how his team uses AI and what the Seattle PR scene is like.
Plus, the biggest marketing and communications news of the week, from the “rise of consultancies” to the latest on how Nutella maximized its big moment in space.
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