Latest / The Unified Brand - Branding Podcast
The Father of Brand DNA on Building Iconic Brands: Peter Wilken on Brand Strategy, Purpose & Change Management
In this powerhouse episode of The Unified Brand Podcast, host Chris Outlaw is joined by globally renowned brand strategist, speaker, and author Peter Wilken—often called the Father of Brand DNA.
Peter shares the story of his journey from advertising exec at top agencies like Ogilvy and BBDO to founding his own consultancy, The Brand Company, where he pioneered the concept of Brand DNA and the Brand-Centred Management model.
You’ll discover:
Why most brands respray the car without checking the engine (and what to do instead)
The key elements of Brand DNA that form the foundation of truly…
The skinny
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