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Inside the Playbook: Bryan Johnson on How Spotify Editors Find Music
How do artists get discovered on Spotify today?
In this clip from The Manager’s Playbook, Mauricio Ruiz and Bryan Johnson from Spotify talk about the future of music discovery, editorial playlists, algorithmic recommendations, and what artists should understand about Spotify for Artists.
Bryan explains why both editorial and algorithmic playlists still matter, how active listening signals like searches, saves, and direct adds influence discovery, and what actually happens when artists submit music through Spotify’s playlist pitch tool.
They also discuss sustainable artist careers, the role of…
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