Latest / The Gaming Playbook w/ Harry Phokou
#43 – Marcus Holmström: How Roblox Is Rewriting the Rules of Game Development
Ever wondered how to scale a gaming studio to over 200+ staff without raising a single dollar of VC funding?
In this episode, I sit down with Marcus Holmstrom, Co-Founder and CEO of The Gang, who shares how he built one of the world’s leading Roblox studios, and working with brands like FIFA, Netflix, Amazon, and Wimbledon, while pioneering the rise of UGC gaming.
We talk about how Roblox developers are actually making huge money from their games, what’s driving the UGC boom, and why more traditional studios are starting to take notice. Marcus also breaks down how to build a remote-first…
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