How I manage a premium brand AND a core brand estate agency #21 - David Warburton
This cracking episode features David Warburton, of WeLocate and Burton James estate agencies, an especially powerful episode for agents contemplating how to run both a 'core brand' agency brand as well as spending time, and being the face of, their premium brand. David goes into some great detail on:
Why the premium market
The importance of consistency and what does a premium offering look like?
Differentiation and managing two brands
The pain of transitioning the company, and turning business away
Being the 'face' of the business and videography
Moving from cheap fixed fees, to percentage…
The skinny
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