Latest / Ecommerce Playbook: Numbers, Struggles & Growth
The Marketing Calendar Is Your Real Revenue Model
In this episode of the Podcast, Richard and Luke break down the uncomfortable truth most brands ignore: your marketing calendar not your spreadsheet—is the real driver of revenue. We walk through why forecasts consistently miss, how spending power actually shifts month to month, and the system top DTC brands use to tie marketing actions directly to revenue outcomes.
You’ll learn how to:
Build forecasts rooted in real marketing behavior
Use spending power and event effect models to predict revenue accurately
Diagnose why actuals diverge from plan (and what actions to take next)
Align finance…
The skinny
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