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Building a CRM "Unicorn", love for Hindi literature: conversation with Prashant Singh of LeadSquared

In this episode of theUpStreamLife.com we talk about how an enterprise grade CRM can be built from India. LeadSquared as you all know is well known for its story of going from India to the world. The founders are IT professionals who sold that business before delving into building a product for India. As opportunity would have it, they have scaled to the USA and are betting big on Indian talent. Its COO and co-founder Prashant Singh tells a story of why it's the era for Indian technology businesses.

00:45 - The meaning of LeadSquared.

07:35 - The first customer and the stakeholder you have to…

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