Scott Brown | What MrBeast Taught Me About Storytelling: The Vertical Buzz S3E2

The Vertical Buzz · Aug 6, 2026 · 1h 21m

🎙️ Welcome to The Vertical Buzz, where vertical entertainment finds its voice.

This week, host Buzz Leer welcomes Emmy-nominated director, writer, and producer Scott Brown, founder and CEO of Second Rodeo Productions. With more than 1 billion organic views across projects featuring MrBeast, Dwayne "The Rock" Johnson, Larry King, and major global brands, Scott brings a unique perspective on where digital storytelling and vertical entertainment are headed next.

Fresh off speaking at Cannes Lions, Scott explains why verticals are just one part of a much larger scripted digital revolution. 🎬 He…