Beyond the Bottle: Erica Cocilova On How Ethique is Flipping Haircare On Its Head
In this episode of Minutes With Mike, Mike Ryan and PIMS’ President Ayla Anaya sit down with Erica Cocilova, CEO of Ethique, a standout brand in the sustainable haircare space.
Erica shares how growing up as the “oldest girl in an Italian family” shaped her team-first mindset, why taking risks even in uncertain times pays off, and how being clear on values helped guide her next move.
A few standout points from this conversation:
✅ Why no one should trade down on product performance and sustainability must stand up on its own
✅ How early direct-to-consumer experience (direct mail included) set…
The skinny
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