Acquire Podcast Ep14: Affirm's capturing Millennial humor, the flywheel effect, and marketing BNPL

Tearsheet Podcast: Exploring Financial Services Together · Jul 26, 2022 · 22m

This week on the Acquire Podcast, we’re joined by Erika White, VP of marketing and communications at Affirm. We spoke about building out a cheeky millennial-esque ad campaign, creating the flywheel effect through strong partner marketing, and some of the challenges and opportunities that come with marketing BNPL. Oh, and after two long years of pandemic, isolation, and general social weirdness –- Tearsheet is finally getting out of the screens and coming into the real world. Come September 15th, we’ll be holding our first in-person event in a long time, Tearsheet's Power of Payments…