The MOAT Framework: How to Know If Your Product Idea Will Actually Make Money
If you don't have margins, you don't have a business.
In this episode of the Pitch to Product Podcast, 52Launch's Peter Drakulich and Bobby Quintero break down MOAT: The four-part framework we use to evaluate whether a product idea is actually viable before a single unit gets made.
We cover:
- Margin — why the DFM (Design for Manufacturing) process determines your real price point, and how brand story changes what people are willing to pay
- Operations — what it actually means to have a manufacturing partner handle sourcing, logistics, and paperwork so you don't have to
- Advantage — how to…
The skinny
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