Ep. 32: Rethinking Web Traffic: How Conversational AI is Changing Student Search
Worried about falling website traffic? You’re not the only one. In this episode, Megan Andrews, Digital Strategy Consultant at Squiz, joins us to talk about why fewer clicks do not necessarily mean less engagement, and how conversational AI is changing how students find and interact with information online. She also shares why it’s time to stop obsessing over visitor counts and start measuring real value, how AI-powered search can reveal what students are really thinking, and why there’s no better time to experiment than right now.
Join us as we discuss:
[2:45] What a dip in organic website…
The skinny
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