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[Feature Friday] Mike Verret on Why a Razor-Sharp Story Matters: The ROI Online Podcast Ep. 85
What’s the easiest way to attract customers to your business? Tell them a story they can’t turn away from. In this Feature Friday episode of the ROI Online Podcast, consultant Mike Verret talks about how to tell an engaging story that differentiates your business by better understanding your audience.
Mike is the Principal of Verret & Associates–a marketing consulting service for small businesses that want to grow. He has 20+ years of experience in marketing and believes that by getting back to the core of why you started your business, you can unlock the message that will bring customers…
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