Latest / Host Planet: Airbnb, Holiday Let, and Vacation Rental Insights / Agentic AI Will Disrupt Airbnb & OTAs in 2026 | Shahar Goldboim (BOOM) on the Future of STR

Transcript

Agentic AI Will Disrupt Airbnb & OTAs in 2026 | Shahar Goldboim (BOOM) on the Future of STR · Host Planet: Airbnb, Holiday Let, and Vacation Rental Insights

• 0:00
  So definitely be open to it. Don't like do that because AI is
• 0:05
  here and it's going to change our life if we want it or not.
• 0:09
  For me AI is going to make us super humans and going to
• 0:14
  replace people no doubt about it.
• 0:17
  But The thing is, the 8th there always will have a place.
• 0:22
  What is a gentic AI and how is it going to change the short
• 0:27
  term rentals industry? Will the big OTAs be taken over
• 0:31
  by lots of smaller booking platforms?
• 0:33
  Will AI help you to create a direct booking website in
• 0:37
  seconds? And what can hosts and property
• 0:39
  managers do now in order to prepare for this evolution?
• 0:44
  Shahar Goldboyne from Boom is the special guest on the House
• 0:47
  Planet podcast, and he'll be answering all these questions
• 0:50
  and more on today's show. Shahar, thank you for joining us
• 0:58
  on the Host Planet podcast. Now to prepare for our chat, I
• 1:02
  asked ChatGPT to come up with some agentic AI predictions for
• 1:07
  the STR space over the next year.
• 1:09
  But First things first, explain to us what is Agentic AI.
• 1:15
  We'll do James. First of all, always pleasure to
• 1:17
  be with you, always enjoying the conversation.
• 1:21
  As for what agentic AI, I like to to look at stuff in really
• 1:25
  easy way. So a genetic AI is like imagine
• 1:29
  that you're talking to your employee and you can ask him for
• 1:33
  any information that you want about what's going on in the
• 1:35
  business. You can ask him for any
• 1:37
  suggestions that you want to what you need to do, and you can
• 1:40
  ask him to do any actions that you want.
• 1:43
  So that's kind of like what a genetic AI is.
• 1:47
  So your own personal agent, now we're going to run through these
• 1:51
  predictions and apply them to the short term rentals industry.
• 1:56
  So the number one prediction is that AI will become the primary
• 2:01
  discovery layer for travel. What do you make of this?
• 2:06
  So imagine it like that, like in the end, it's who you put your
• 2:10
  trust in, right? So now as a traveler, what do I
• 2:14
  do? I trust Airbnb.
• 2:16
  Why do I trust Airbnb or booking.com?
• 2:18
  Because I know when I will open the app, I will be able to get
• 2:23
  inventory almost anywhere around the world.
• 2:25
  So if I'm going to Chicago or if I'm going to New York, or if I'm
• 2:28
  going to London, I can go into an Airbnb and basically see it
• 2:32
  over there. That's one of the reason why I
• 2:34
  will do it. The second reason, if something
• 2:37
  happened, I have like kind of like somebody in between that
• 2:40
  will be able to help me in this kind of case.
• 2:44
  So, so, so it's where my trust basically stay.
• 2:48
  Now if I have like an agent that I can talk with and he can
• 2:52
  already screen for me everything and I don't need to do the
• 2:56
  negotiation and know where I want to go.
• 3:00
  So I trust him. So once I trust the agent, I
• 3:03
  kind of skipping the broker which is Airbnb, outbooking.com
• 3:10
  now as to where the inventory will fit, what kind of like
• 3:15
  understanding the AI will get like from like a certain
• 3:18
  territory in matter of review. That's something that will
• 3:22
  evolve, but definitely we're going to see it.
• 3:26
  Also I feel that the search itself right now we are
• 3:30
  searching in matter of I want to go to Miami in between like for
• 3:36
  Christmas because I want somewhere a lot.
• 3:38
  So I will put I want to come from December 22nd to January
• 3:42
  1st. I want to go to Miami and I want
• 3:45
  like something that will be less than $5000 for the
• 3:49
  accommodation. So I will put in the price, I
• 3:52
  will put how much I want to put per night and then it will show
• 3:56
  me all of the availability. I feel that the agent is the one
• 4:01
  thing that we talked before. But on the search aspect, it
• 4:05
  will be much more of an open text, right?
• 4:07
  So I will write, I want to get to somewhere hot in Christmas
• 4:12
  time, in between the 22nd to the 1st.
• 4:16
  I want it to be less than two hours flight away from where I'm
• 4:21
  at. I want it to be, I want to have
• 4:24
  a view to the ocean and I'm coming with my two daughters.
• 4:28
  So I would like to have a lot of activities for kids around the
• 4:31
  hotel, preferably a walking distance.
• 4:36
  And we're actually going to bring the dog as well.
• 4:38
  So we need like dog friendly place and in in reality it will
• 4:42
  be much more of an open text, much less structured and it will
• 4:47
  give me the best option for me in a certain place.
• 4:52
  Yeah. So very basically here rather
• 4:54
  than you're not going to go to booking.com or Airbnb or any
• 4:58
  other travel website, you're going to go and ask, you know, a
• 5:03
  large language model or an AI tool.
• 5:06
  This is exactly what I want and trust the AI tool to to give you
• 5:11
  the the best options. OK then so.
• 5:14
  When you're looking also more to the future, when you're thinking
• 5:19
  about if the AI will not know a lot about you.
• 5:21
  So he will already present you something that you like based
• 5:26
  upon everything that he knows about you.
• 5:29
  So cut the option of you need to look.
• 5:32
  It's yeah. And the whole point there is
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  that, you know, with the eugenic AI is that in future you're
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  going to get to the point where you trust your agent so much
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  that it's going to book for you and it's going to have got the
• 5:46
  best rate, the best location. It's it might even have booked
• 5:49
  direct to get you the the best possible price and experience
• 5:52
  and all that kind. Of thing, yeah, 100% think about
• 5:54
  it like you're talking with your wife, right?
• 5:56
  So you're like, OK, we want to go to vacation.
• 5:59
  Then she's bringing a lot like she would bring like three
• 6:02
  options there. We have this, we have that or we
• 6:04
  have that. What what do you feel like?
• 6:06
  So it will be kind of like a conversational, right?
• 6:11
  Like, but already with understanding, already with
• 6:13
  presenting options and and you pick.
• 6:18
  It's easy. OK, real talk now for all you
• 6:20
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  sorted with Housefully. Who do you trust more to pick
• 7:39
  the best vacation spot? Your wife or the agentic AI?
• 7:44
  It depends. I'm answering my wife or I'm
• 7:45
  answering you. OK, so prediction #2 dozens of
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  new AI driven booking channels will emerge.
• 7:57
  What do you think? Yeah, Yeah, he's going to in the
• 8:00
  end, it's, it's a change of infrastructure, right?
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  Like it's a change in everything that we know.
• 8:07
  Think about AI like water, like electricity, like Internet.
• 8:13
  It's an infrastructure and AI becoming the infrastructure of
• 8:17
  intelligence. And to that infrastructure of
• 8:20
  intelligence, we will connect all kind of devices, right?
• 8:24
  Like when you have electricity, you have TV, but you have AC1 is
• 8:29
  like watching and 1 is like cold air.
• 8:32
  So a lot of new product will be developed and obviously the ones
• 8:39
  that will stay behind will stay behind.
• 8:41
  So obviously this technology will also think about like, for
• 8:45
  example, Blockbuster and Netflix, right?
• 8:47
  What happened over there? You had like you had like a lot
• 8:51
  of stores selling DVD's with Blockbuster.
• 8:53
  They were all over the United States and then a Netflix game.
• 8:59
  And with the infrastructure change of Internet, it's become
• 9:03
  streaming. So why would they go to a store
• 9:06
  to get the DVD, get it to my home?
• 9:09
  It's a time consuming. I have to pick now I can just
• 9:13
  press. So a lot of development will
• 9:16
  happen everywhere. This point here is saying dozens
• 9:22
  of new AI driven booking channels and one thing it's
• 9:26
  suggesting here is that for hosts this means bookings may
• 9:30
  come from many smaller channels rather than Airbnb, booking.com,
• 9:36
  VRBO and maybe direct. Is this something you see
• 9:40
  happening quite quickly? You think we're going to see
• 9:42
  lots of AI generated booking channels?
• 9:47
  It's more like an agent rather than the channels.
• 9:50
  So it's like a direct like so people would go to Che GPT and
• 9:54
  ask him where should I go? And then they will get an answer
• 9:57
  or now with like Google as the way they are coming.
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  So the ability to to find a product will be more dependent
• 10:07
  on what the value that it's bring to the end consumer rather
• 10:13
  than youth marketing budget. So when you look at independence
• 10:16
  compared to really high brand, it will make them more equal,
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  right? Because it depends on the values
• 10:24
  that they give rather the sounds that they make.
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  So if that makes sense? That leads us nicely to
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  prediction #3 which is the playing field will level for
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  independent hosts. Because agentic AI does not care
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  about your brand size, your marketing budget, your OTA
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  ranking, who pays for ads. It cares about fit,
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  availability, accuracy, and guest intent.
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  And it's suggesting this might be the biggest shift in decades.
• 10:55
  What do you make of this prediction?
• 10:59
  I think it's 100% truth because in the end of the day it's
• 11:03
  measure value and it will be able to measure the value in in
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  a lot of ways that it's really hard for us.
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  You will go to Urbinbay, you will go to home away.
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  You won't go to like 100 different site.
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  You won't go into the site of the of the company.
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  You won't like read all of the review, understand how the
• 11:21
  review applying to you compared to your travel.
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  So the ability to, to understand the value for a specific will be
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  huge. And again, it's not just like in
• 11:34
  travelling, even in education, your kids, the way they study
• 11:39
  right now, they study with all of the group with all of like
• 11:43
  their class, right? But the way learning is going to
• 11:47
  be is it will be based upon the person and, and from that
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  understanding, what's the level of education that you need in
• 11:55
  which like department and and and, and, and that aspect will
• 12:00
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• 13:22
  I'm sure there'll be hosts and property managers out there
• 13:24
  thinking how can I make sure that when somebody makes a
• 13:29
  prompt on ChatGPT or Gemini or anywhere else, how can I make
• 13:33
  sure that it's my brand, it's my properties that are getting
• 13:36
  visibility? And I imagine you're thinking
• 13:39
  about this from your company's point of view as well.
• 13:41
  You want somebody when they go in, which PMS should I use?
• 13:45
  You want to be recommended, right?
• 13:47
  So how can businesses make sure they are getting recommended by
• 13:50
  these large language models? So it's, it's how you understand
• 13:55
  value, right? You understand value from the
• 13:58
  data. So the data needs to be
• 14:00
  structured so the AI will be able to to read it and
• 14:04
  understand and understand what you give.
• 14:08
  It's your ability to put into the text what people actually
• 14:13
  enjoy and love so he will be able to capture it and
• 14:17
  understanding it's specific to a person.
• 14:20
  In regards to the PMS, it's like a lot if he's on review sites
• 14:28
  that are in that you want to be high over there in matter of
• 14:33
  scores. It's all about validation and
• 14:37
  value, right? Like it's like how much I trust
• 14:40
  and what's the value that it bring me.
• 14:43
  And once these two are combined, it give me the ability to
• 14:46
  decide, hey, you know what? That's the place.
• 14:50
  Yeah. Makes sense.
• 14:54
  How is this going to affect OTAs?
• 14:57
  Because prediction 4 is that OTA influence will decline but not
• 15:03
  disappear. Where do you see the future for
• 15:07
  airbnbbooking.com, VRBO, and others in a world of agentic AI?
• 15:13
  No, it's, it's really, it's really hard to know to be
• 15:17
  honest. And I'm not 100% sure I, I'm, I,
• 15:24
  I do sure that trust is a big thing.
• 15:27
  And for them it will be a challenge how they build the
• 15:31
  trust in a way and how the agentic AI not passing them as
• 15:37
  as a broker, but also they're getting a lot of the information
• 15:41
  from the OTA. And also I see another thing
• 15:46
  that coming up which is paid within the LLMS.
• 15:53
  So it will be a mix of like when you think about SCO, so you have
• 15:58
  the organic and you have the paid and it might be also a
• 16:01
  combination with the AI that will play into that.
• 16:06
  So I think that we, again, the movements that we see is
• 16:11
  unpresidential, meaning it's, it's, it's the biggest change
• 16:15
  that humanity have ever seen, right?
• 16:17
  When we look at like industrial revolution, industrial
• 16:20
  revolution happened like people were like basically farmers.
• 16:24
  They were thinking like how we actually produce food.
• 16:28
  And then after industrial revolution took around 150 years
• 16:31
  for people to change position, right?
• 16:33
  So we were farmers, we moved into factories, the factories
• 16:38
  created accounting legal and basically like we build
• 16:42
  basically all the professions that we know today.
• 16:45
  And with AI, everything that all of the fundamentals that we know
• 16:51
  are going to be changed, but not in a period of time of 150
• 16:54
  years, in a period of time of 10 years.
• 16:57
  So it's, it's, it's, it's hard to predict everything that we
• 17:02
  see where we are going. That's that's for sure.
• 17:06
  How do you think advertising is going to change the landscape?
• 17:10
  You know when large language models start accepting fees for
• 17:14
  getting more visibility? Advertising also going to be
• 17:18
  like a total different animal, right?
• 17:21
  All of the AB testing, all of the changes, your ability to do
• 17:25
  multiplies. Try when AI is basically pushing
• 17:29
  emails, doing AB testing, like get the understanding what
• 17:34
  works, what's not working. Again, every field is going to
• 17:39
  change bottom to top and we need to understand how to use the
• 17:45
  tools ought to be better and in the end of the day, give us the
• 17:50
  power to be like super superheroes like for real, even
• 17:56
  think about yourself for the preparation to this podcast,
• 18:01
  right? You went and you asked your
• 18:03
  GPTA. You know what I'm going to do a
• 18:05
  podcast and such and such. Shoot me like all of the all of
• 18:09
  the question and something that used to take you probably two to
• 18:13
  three hours. Now you change into like a 5
• 18:16
  minutes process like you review, you optimize, Tak Tak Tak, I
• 18:20
  have it and that in every action that you do.
• 18:24
  Yeah, 100%. These next two predictions that
• 18:29
  I think we're probably already seeing this, you know, STR
• 18:32
  operations are going to shift from automation to autonomy and
• 18:37
  AI will become the new revenue manager.
• 18:40
  It feels like that's already happening in in real time.
• 18:44
  What? What do you make of?
• 18:45
  That yeah, we are at boom. We, we are working on this
• 18:51
  change for the last 2 1/2 years. It's something that we, we, we
• 18:55
  saw really clearly and I like to call it automation of automation
• 19:05
  and, and 100% in all level in level of communication.
• 19:09
  Now we already eliminate 80% of the communication of our like
• 19:14
  customers like meaning now they need to deal with 20%.
• 19:18
  They can focus much more on, on the problem rather on the TDs.
• 19:24
  Like in matter of sales, you can be available 24/7 in matter of
• 19:30
  dispatching like now you know the KPI of each person, you know
• 19:34
  the cleaner, the cleaning the fastest, how much they like
• 19:37
  what's the score that he's getting with better to send
• 19:41
  where based upon GPS location in matter of like accounting
• 19:49
  reconciliation to do against the bank pretty easy to AI.
• 19:54
  So for me it will it will go in every level.
• 20:01
  Now also with a genetic AI that sits on the top like for example
• 20:06
  I used to go. I used to have a property
• 20:08
  management company, pretty big one and we, I used to go to the
• 20:13
  utilities after it, they transfer it to somebody and I
• 20:16
  would like to see, hey, you know, what if you the water bill
• 20:19
  went more than 10% a month, I might have a leak.
• 20:22
  I should take a look at it. And it's something that, and now
• 20:26
  you're just telling the agent AI, you know, what if the if
• 20:29
  the, if the price going more than 10% the utility bill of the
• 20:34
  water. Please send me notification and
• 20:36
  let's do it every the 15th of the month and from now on every
• 20:40
  15th of the month you will do it.
• 20:42
  If you want an extra step, you know it already, send like a
• 20:45
  handyman to check it and let's see if we can fix it or what the
• 20:50
  problem is. And again, you can do it with
• 20:53
  everything. So everything change into a
• 20:57
  playbook with triggers to when it needs to be done.
• 21:01
  Yeah, automating automations. I like that.
• 21:03
  I like that explanation #7 prediction then, and I think
• 21:07
  this is very relevant to you. So the the STR tech stack will
• 21:12
  compress instead of 10 tools or whatever it might be, hosts may
• 21:16
  rely on a much smaller amount of technology.
• 21:19
  What do you reckon? First of all, 100% also
• 21:25
  something that we saw for the last two years and we are like
• 21:29
  we are pushing on it because the way technology used to be built,
• 21:34
  when you're thinking about it, think about SAS, think about the
• 21:37
  model. So the model was supposed to fix
• 21:40
  the solution to somebody in your company.
• 21:42
  So let's say you want a company, your bookkeeper working on
• 21:46
  QuickBooks, your handyman working on Monday, your a
• 21:51
  marketing person working on HubSpot.
• 21:53
  And the way it used to work that the people on top of that tools
• 21:56
  were talking in between them to run the company, meaning your
• 22:00
  bookkeeper now doesn't have an invoice what he will tell them
• 22:03
  and hey, send me the invoice, right?
• 22:06
  If it's through emails, through text or whatever it is, we
• 22:10
  really believe that the world moving into a world of Bath,
• 22:13
  which is business as a software where all of the tool combines.
• 22:17
  So everything talking with everything, right?
• 22:20
  So think about that. Let's say I have a PMS and the
• 22:23
  PMS, I have a plugin of AI. And now your guest, you come
• 22:29
  again and you ask me, can I do an early check in a simple
• 22:32
  question, right? But how can as an AI can give
• 22:35
  you the answer if it doesn't know the task?
• 22:38
  Meaning if I need to fix the toilet or I need to fix the
• 22:41
  shower or the cleaning was done or there was a late reservation,
• 22:46
  my ability to give you the information based upon the data
• 22:50
  that I have in order to give it to you.
• 22:53
  So in the middle of tools, when I have an API connection, I have
• 22:59
  some data, but I don't know to answer like you.
• 23:03
  So for example, me and you have some API integration, meaning I
• 23:08
  know where you're living, I know a little bit about your history,
• 23:12
  I know where you worked, I know how you got into the space.
• 23:16
  But if somebody will ask me a question like he's asking you,
• 23:19
  no way I will be able to answer like you because I don't know
• 23:23
  your childhood, I don't know your parents, I don't know like
• 23:26
  how you translate certain stuff that happened to you.
• 23:30
  So in order to really answer like a business, I need to have
• 23:35
  the whole. And if the whole combined to a
• 23:38
  lot of places, I won't be able to.
• 23:40
  So I'm definitely yeah on that. Yeah, data access, Yeah, all
• 23:46
  these things are going to become more.
• 23:49
  Execution So execution is also a big thing, right?
• 23:52
  Because now I want to open a task.
• 23:54
  Now I want that task to to move into payment to this contractor.
• 23:59
  Now I want to do reconciliation in the bank against that
• 24:03
  payment. Right now it's need to go to the
• 24:05
  PNL of the owner. Now it's not you go into the
• 24:08
  trust accounting of the company to create the flow.
• 24:11
  So. So everything that you do need
• 24:14
  to have the complete cycle to all of the action in order to
• 24:19
  the system to work right? 100% direct booking websites
• 24:24
  then. So it says direct booking
• 24:25
  websites will become AI first. We've seen actually a friend of
• 24:30
  both of us, Richard Vorton did a quite a long piece recently
• 24:33
  about the fact that he thinks that AI is going to make it so
• 24:37
  simple and a lot cheaper to create high quality direct
• 24:41
  booking websites. Is this something that you see
• 24:45
  and and how much of A boost is this going to be for
• 24:48
  independence out there? There's 1000% like on that.
• 24:53
  So your ability is to talk with the software rather than use the
• 24:57
  software. So you will be able to talk with
• 25:00
  it and explaining what you want and how to do and why to do what
• 25:05
  we talked about LLM going to find directly as the the direct
• 25:15
  booking site because it will be cheaper.
• 25:17
  So if you have enough validation on your booking site that the
• 25:21
  guest will get like same experience or better experience
• 25:24
  than Airbnb and the AI will trust that, then it will present
• 25:28
  your property rather than the Airbnb property because it has a
• 25:33
  level of trust also in the level of what it's presenting to a
• 25:37
  certain guest. That coming to the website, how
• 25:40
  you adjust the website based upon the user that coming to
• 25:44
  your website so that it will be changing as you go.
• 25:48
  So you will see something different than me because we
• 25:51
  look at stuff differently in matter of like how to close it
• 25:55
  so. So in all kind of level it will
• 25:58
  play. Wow, a completely dynamic
• 26:00
  website which will change depending on on what that person
• 26:04
  wants. That's that's amazing.
• 26:09
  You mentioned there trust and that brings us quite nicely to
• 26:13
  the next point, which is trust will shift from platforms to AI
• 26:17
  interpreters. Guests won't trust Airbnb
• 26:20
  reviews anymore. You could argue that guests
• 26:23
  don't trust a lot of Airbnb reviews right now, but they will
• 26:27
  trust their personal AI to tell them what's reliable, what's
• 26:30
  safe, what's good value. So potentially trust becomes
• 26:35
  personal and decentralized from platforms like Airbnb,
• 26:40
  booking.com, where where it currently is.
• 26:42
  What do you make of that? I'm trying to think about it
• 26:46
  because like with Airbnb, the the reviews are pretty meaning
• 26:51
  like it's pretty good the way they are analyzing review who
• 26:55
  they allow to leave review my assumptions that say I will read
• 27:01
  and will build the trust on the review itself and and know to do
• 27:07
  the analysis in the best way in order to present you the best
• 27:12
  reviews that relevant to you. If it's makes sense.
• 27:16
  In the end, everything in life is trust, right?
• 27:19
  You're doing business with people that you trust or it's
• 27:25
  all about trust in any relation in any business.
• 27:30
  It's what my trust in you. Yes.
• 27:34
  In a world of AI, how does that fit?
• 27:37
  If we're trusting agentic AI and this human element is taken out
• 27:43
  of it to A to a large degree, how does that fit?
• 27:48
  In what? What kind of content I'm trying
• 27:50
  to understand. I mean, I'm trying to think here
• 27:52
  as well. I mean, I guess I'm trying to
• 27:55
  run it back to short term rentals.
• 27:57
  But I guess if, if we just completely trust the AI, then
• 28:01
  we're not so worried about looking at a direct booking
• 28:04
  website and finding the about page and seeing who we're who
• 28:08
  we're booking with. So yeah, everything boils down
• 28:11
  to trust and ideally those personal relationships, but
• 28:14
  maybe those personal relationships that they're not
• 28:16
  going to be as visible as they as they previously were, right?
• 28:19
  It's built up to a trust. So let's say it's a gently Ki
• 28:22
  pick like 3 places and let's say you pick the place and let's say
• 28:25
  you're going and you're not enjoying and then you're going
• 28:27
  again and you're not enjoying and then you're going.
• 28:29
  Yeah, you're not enjoying, you lost the trust.
• 28:32
  So it's all about like create the values that you will build
• 28:38
  the trust rather than like not. And I believe that we'll build,
• 28:44
  we will live in a world that's a trust just will get more and
• 28:49
  more concurred. Yeah.
• 28:51
  So finally then host to prepare now will win big.
• 28:57
  So so the host and property managers out there who know that
• 29:01
  agentic AI is coming in a big way, how can they prepare to
• 29:06
  future proof their businesses? Understanding how to implement
• 29:10
  AI in their organization. Understand.
• 29:12
  Look at every department and see how they can optimize it.
• 29:17
  How they can install AI mentality within their
• 29:22
  organization, small things that they can do, they can tell their
• 29:28
  people don't ask nobody question before you're asking Che GPT to
• 29:32
  see if he can answer that just a small thing, right?
• 29:36
  And already you're losing 6070% of the questions that people
• 29:41
  have just from doing it. And then like understanding how
• 29:46
  to do automation of automation, search for tools that will make
• 29:50
  them better and open your mind to it.
• 29:53
  Meaning when your mind is open, when you're looking for stuff,
• 29:56
  stuff are coming, but it's starting from the openness.
• 29:59
  So definitely be open to it. Don't like do that because AI is
• 30:04
  here and it's going to change our life if we want it or not.
• 30:10
  And for me, AI is going to make us superhumans and I'm going to
• 30:17
  replace people, no doubt about it.
• 30:21
  But The thing is, the A player always will have a place.
• 30:26
  And you can have organization full of a player rather than the
• 30:29
  B and the C, and you can create much more scalability with your
• 30:35
  business. So yeah.
• 30:39
  And also giving your people much more work life balance right?
• 30:43
  Like being a property manager is all right working 24/7, 365 days
• 30:49
  a year. It's non-stop.
• 30:51
  And the ability to to do more with less is huge.
• 30:55
  And it's not that AI is going to replace people, companies not
• 30:59
  using AI going to be replaced by ones that do.
• 31:02
  So definitely put efforts and implement it within your
• 31:08
  company. Big changes coming people.
• 31:12
  OK then Shahar, before we head off, then give us the lowdown on
• 31:15
  Boom. What are you guys up to at the
• 31:18
  moment and where can people find out more information?
• 31:22
  So Boom is the ball at the moment release BAM and BAM is
• 31:26
  the business agentic AI of Boom which allowing you think about
• 31:33
  it this way. So from a software perspective,
• 31:36
  you have end to end solution to run all of your business under 1
• 31:40
  system. To that we have AI agents that
• 31:43
  will answer customer support, sales, accounting and so on and
• 31:48
  so on. And on top of that, we have them
• 31:51
  which is a genetic AI that you can ask any question to any data
• 31:55
  that you want. So it doesn't have to be a
• 31:57
  structure data. I can even ask him what are the
• 32:00
  best metrics in my company and if you go to the review,
• 32:04
  understand the people that basically enjoying it.
• 32:07
  So you can ask any information that you want.
• 32:10
  You can ask any suggestions that you want, meaning how can I
• 32:14
  increase sales, where is my leakage and so on and so on.
• 32:19
  And you can do any actions that you want like in the system, in
• 32:24
  any trigger points that you want.
• 32:26
  So it's it's a really a game changer in the way you manage
• 32:30
  company. Fascinating.
• 32:32
  And if people want to find out more, where should they go?
• 32:35
  Boomnow.com and to my LinkedIn profile.
• 32:38
  Shahar Goldboy. Check it out.
• 32:40
  People will put those links and details in the show, notes
• 32:43
  Shahar. It's been a real pleasure and a
• 32:46
  a really fascinating conversation.
• 32:48
  Thanks for joining us on the Host Planet podcast.
• 32:51
  Thank you. Thank you, James.
• 32:52
  Always a pleasure. Great to chat to Shahar Goldboym
• 32:55
  there from Boom. I hope you found that
• 32:57
  conversation as fascinating as I did.
• 33:00
  That's just about it for today's episode.
• 33:02
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• 33:05
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• 33:07
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• 33:41
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• 33:43
  Until next time, happy hosting.