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Creativity, Inc. by Ed Catmull with Amy Wallace - Book Summary
“Why Pixar Built a Fear Reduction Machine”
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Title: Creativity, Inc.
Author: Ed Catmull with Amy Wallace
Category: Creativity & the Arts, Business Strategy, Leadership & Team Building
What if the problem was never a shortage of good ideas, but everything that quietly kills them before they reach the screen? Sam and Sophie open Ed Catmull's Creativity, Inc. right there, with a claim that flips the genius myth on its head.
They walk through the machinery…
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