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Latest / The Five Star Minute

Just One Little Taste

One tiny supermarket sample can transform a product we weren't even thinking about into something we suddenly want to buy. Episode 277 explores the fascinating relationship between exposure and desire. Modern life constantly offers us little “samples” of products, experiences and other people's lifestyles, particularly through advertising and social media. Discovering new things can enrich our lives, but it can also leave us wanting things we never wanted before. Sometimes it's worth asking whether the desire came from within us or whether somebody simply gave us a taste.

Today’s Five Star…

The skinny

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