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Why Doing One Thing Well Beats 10X Thinking for Business Growth with Kenny Harper · The Inspired Stories Podcast

0:04
Welcome to another edition of the Inspired Stories podcast,
0:08
where leaders share their experiences so we can learn from
0:11
their successes and be inspired by how they've overcome
0:14
adversity. My name is Anthony Cotispodi and
0:17
today's guest is Kenny Harper, Co Founder and Lead Growth Coach
0:21
at Growth Amplifiers, a coaching and training firm based in
0:25
Jacksonville, FL Growth Amplifiers helps coaches,
0:28
consultants, and B to B advisors scale their practices without
0:32
burnout. The company delivers this
0:34
promise through the Amplified Growth System A5 pillar
0:38
framework that covers goals, sales, teams, systems, and
0:43
profits. They also run programs like the
0:46
Cash and Profit Accelerator, the Double Your Sales System, and
0:50
offer a free Amplified Success Kit.
0:53
And we're going to hear about his new book too.
0:55
Stay tuned till the end because there's an opportunity to get it
0:58
for free. Kenny's mission is to inspire
1:01
and empower entrepreneurs with the attitude, expertise, and
1:04
drive to dream bigger and take new actions to achieve new
1:08
results. But before we get into all that
1:11
good stuff, today's episode is brought to you by my company,
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back benefits.com. All right, back to our guest
2:05
today, business growth coach and advisor of Growth amplifiers,
2:09
Kenny Harper. Thanks for making the time to
2:11
Share your story today. Thank you, Anthony, for the
2:14
invitation and the opportunity to share.
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There are plenty of different things out there.
2:20
They can get your attention. And my goal here is for the
2:23
people who have tuned in to give you maybe a paradigm shift, a
2:27
spark of inspiration so that you can leave here, taking a new
2:30
action and move something forward that's important in your
2:34
life. So glad for the opportunity.
2:37
Glad to have this conversation. You are an amplifier, Anthony,
2:39
and I appreciate you. I love all that.
2:42
All right, let's set the stage a little bit before we kind of get
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into the work that you do today, because you started out years
2:47
and years ago as a graphic designer.
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What first drew you into that line of work?
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Music. So music.
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I was 14 years old, my cousin took me into Metallica concert
3:00
and I was just really inspired by the energy of this band, how
3:05
they connected with their audience and I just was bit by
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the music bug. So as in my teenage early 20s, I
3:13
was playing in bands, did my first entrepreneurial journey
3:16
recording bands and we needed to market ourselves.
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So I started to learn how to make graphics, build websites,
3:26
record our music and my first passion in music, why I really
3:34
loved it. I didn't know the business side,
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so after several years of playing shows and barely just
3:40
paying for the shows to play the shows, I had to give up on that
3:45
passion. And I searched around and found
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you can build a career doing graphic design and marketing for
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businesses. So using that artistic skill set
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to market and help others grow their vision and and build them
4:03
for it and so. And how did you discover that?
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Did you? Was there a mentor, a course?
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A book? At the time, it was actually one
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of my my friends came over and he was just brought over a
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project he was working on for a multimedia class he was taking
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in college or both in college at the time.
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And I'm looking at him put this video together or watching it on
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VCR tape, getting a little dated here.
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And I'm, I'm like, what is that? He's like, oh, that's a project
4:33
for school. I'm like, what what that's a
4:37
video. What it, what that looks cool
4:39
and fun. It's like, yeah, I'm taking
4:41
multimedia, majoring in multimedia.
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Like, what the heck is this multimedia Like, oh, it's, it's
4:48
this thing. So that introduced me to that
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industry. And you know, I've, I've heard
4:55
throughout my life, and you've probably heard this too.
4:57
Follow your passion and the money will follow.
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And I believe that that is a partial truth because there are
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a lot of people following their passion and the money ain't
5:07
following. And that was me with my first
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passion, and that was about to be me with my second jump into
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entrepreneurialship when around 2011, I left the advertising
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agency I was working for and started my own web design firm.
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And I knew how to build websites.
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I'd won awards building websites.
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I'd built a career in advertising agencies, but I'd
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never learned the business side of running a business.
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So you didn't know how to go out and find clients and price jobs
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and all that? Yes, I didn't know the the back
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end administrative, the team building, all the different
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pieces and parts. I just knew the trade.
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I knew and that's how a lot of people get into starting their
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business. They they have the passion and
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then they say, I'm going to go for it.
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And then sometimes they sometimes they might figure it
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out and sometimes they may say, oh man, I don't know if I'm
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going to make it. That was about me.
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I was. And so how did you figure it
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out, Kenny? Thank you, Anthony, Thank you
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for asking. After watching my bank account
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dwindle down to scary levels after having gotten married and
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had a kid on the way and and bought the house, realizing
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maybe I had made a mistake here. I listened to my brother-in-law
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who was talking about business coaching and then the company
6:44
that he worked for had a business coach and it was
6:47
helping them learn about running a business, running and growing
6:51
a business. So I said, well, I'm just a
6:54
solopreneur, but if I don't learn something, I'm going to
6:58
continue doing what I know, not doing what I don't know, and
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then I'm going to probably run out of gas.
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So I hired a business coach. I went through different
7:08
workshops, seminars, trainings, read a plenty of books.
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And I did that to help learn the things that I didn't know, I
7:17
didn't know, building new habits to take new actions to achieve
7:20
new results. Who is your coach?
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So there was a gentleman, Steve Gornsen.
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I met him through networking here in Jacksonville, and he
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helped me assess my business, gave me recommendations to
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different books that I could read, ran strategic planning
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workshops, things of that nature.
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And he really inspired me to pursue that end of the business
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because I had learned to be initially more of a technician
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and using that creativity to build the websites, to create
8:04
graphics, to publish marketing campaigns.
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But what I really liked about what he was doing is he wasn't
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just doing the the work themselves.
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He was empowering others to learn how to lead themselves.
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And it saved me and my business from just sinking in that first
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year and crashing to here I am almost 15 years later.
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And I wouldn't have been there if I didn't learn the things
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that I didn't know, I didn't know.
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How many? Employees.
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Really. Have that time.
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What was that? How many employees did you have
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at that time? I just had about three people
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that I worked with on a regular basis, so.
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It's and so the big sort of lever that you pulled at that
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time was empowering these people to sort of go off and do their
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jobs without being micromanaged or just sort of empowering them
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to go make big decisions on their own.
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There was a lot of change that happened, so empowering the
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team, helping them see a vision, helping them to follow standard
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processes, but also just the personal mindset shift, mindset
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shifts that had to make myself. And I know a lot of people who
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are starting the business, especially in the service
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professionals, have to make this change.
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If you're making a salary or an hourly rate and then you start
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your own business, you have to charge completely different.
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And sometimes you can get into this mindset like how can I
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charge this much? And but if you don't charge
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enough, then you're not funding your business.
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You don't have enough funds to make it work.
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You run out of money and then you're not going to be a help
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anyone. And I see that a lot with some
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of the people that I work with, accountants, Cpas, they just may
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not be working, they may not be charging enough.
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And so they they run into those those challenges.
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So how long after you got connected with this coach and
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started to read these books and started to implement these ideas
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before you started to notice real improvements in the
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business? I would say within that first
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several months at least, I, I stopped feeling like I was
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flying blind and started to have a plan and started to feel like
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I'm, I'm at least improving in the areas that I didn't know
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it's to put attention to before. And so it was a like I'm, I'm
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crashing. So to now I'm now I'm stabilized
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and I'm slowly starting to move. Then maybe over the next 3-4
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years is been an evolution to I went from being more the
11:11
technician myself to running a marketing agency with some
11:14
partners and then around 2018-2019 learned started to get
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into coaching and advising myself.
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So it's been an evolution, and it's been a fun one.
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And so let's go present day, you've got multiple businesses.
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What was tell us about what you do at Growth Amplifier
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specifically? So now I've kind of the student
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has become the master. And by by no means am I trying
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to say I'm I'm the master of everything.
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And if you're looking to be a coach or an advisor or
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consultant, you don't need to be the master of everything.
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You need to be a few steps ahead of the people that you're
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leading. And you need to understand the
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art of coaching, how to ask people questions, how to dig
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deeper, how to hear what people are saying, how to hear what
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people aren't saying, and then help them discover things for
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themselves so that they really can cultivate transformation.
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I used to misunderstand what coaching was and the value of
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it. I thought, what, why is someone
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just going to tell me the things I know I need to do?
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That's not a that's not really a powerful coach.
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So the powerful coach really helps to understand what is your
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vision? What is the thing that you
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really want to achieve? Why is that important to you all
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right now? Where are you at now and what
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are the actions that we need to take in order to get you to
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where you want to go? What are the blocks that are in
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in your way? What are the opportunities that
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you could seize upon that would help you get there further be
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more effective? What are the habits and mindsets
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that we need to change and alter in order to get there?
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So to answer your question, so that's that's what I'm doing now
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is connecting with business advisors, consultants and
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coaches. A lot of them just like me,
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heard this is something I could do.
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They jump in and then they don't know what they don't know.
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And sometimes they can get tunnel vision.
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They have blind spots. They can get caught up in their
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own way and so I help to understand where they're at,
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where they want to go, and then create a path and a plan to get
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there. Become a partner and extension
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of their team and then give them tools, guidance and
13:55
accountability to help them be the best version of themselves.
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So I hear a lot of talk about like systems, like sort of
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taking a holistic view, where are the blocks working on
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mindset? But as I, as I hear the name
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growth amplifiers, I think, oh, he probably spends most of his
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time on like sales and marketing techniques that can really help
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to unlock more revenue. Am I reading that correctly or
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incorrectly? You are reading it correctly.
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A lot of times people do want to grow their business and when
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initially kind of launching growth amplifiers, it was a bit
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more focused on just the marketing and sales.
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You, you hit the nail on the head.
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People want to grow their business.
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They want to have a certain lifestyle.
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They want to be able to afford, you know, a living.
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They want to be able to save for their family for their
14:50
retirement. They want to be able to enjoy
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their life while they have it. They want to be able to do these
14:54
things. And a lot of times they need to
14:56
either grow either in size or scale or just be more
15:01
profitable. And sometimes they're so caught
15:04
up working in the business, they're not working on it.
15:08
Now some businesses are really dialed in and they are ready to
15:13
grow and scale. And so we look at what are you
15:15
doing for marketing? How are you getting your message
15:18
in front of your market? How are you seamlessly and
15:20
subtly guiding prospects to become customers that pay, stay
15:25
and refer? And people sometimes aren't the
15:31
greatest at enrolling people to become clients or customers.
15:35
So making sure that they have a process and a plan to do that
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that's documented, repeatable, and optimized is important.
15:45
So who are some of the ideal fits for you in terms of
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clients? I'm hearing you say accountants,
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CPA, other business coaches. Yes.
15:58
So the frameworks that we developed and mentioned, the
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Amplified Advisor shares this framework.
16:05
I am giving that book away to anyone who would wants it.
16:08
It has a framework that helps people get clarity, define some
16:12
goals and create a plan to achieve them.
16:17
But the people that we've been niching with have been the
16:21
people in the accounting space. And that really happened around
16:23
the time of the pandemic. Prior to the pandemic, we are
16:28
working more with health and Wellness professionals,
16:32
chiropractors, Med spa owners, vein clinic providers.
16:37
They had a practice. They're looking to get more
16:39
customers. We have a framework to help them
16:42
evaluate what they're doing, see what they're blind spots are and
16:47
optimize their strategies to get new results, to get better
16:52
results. Pandemic it and what happened?
16:57
All these places closed. Yeah, all these places closed.
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A lot of the health and Wellness businesses were having to
17:03
temporary shut down. They were having to turn off
17:08
their sales and marketing and was looking at the business
17:13
saying, well, this is not good. And I think a lot of people are
17:17
freaking out. We don't know what's going to
17:19
happen with the world. We don't know what's going to
17:21
happen with with business in general.
17:24
So how did? The accounting and CPA sector
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open up for you. So I had already had ACPA who
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was a client at the time because the framework really is
17:37
universal for different businesses, service based
17:40
businesses are are really helpful as well.
17:44
And his clients were freaking out, but his business was
17:47
surging because he was doing all these PPP loans and helping
17:51
people with navigating what they could do for COVID loans.
17:57
But he said his, his clients are freaking out.
17:59
They're they're losing money, they're losing clients.
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I said, well, I'm glad to give a free webinar that would help
18:07
your clients get some ideas and things that they could do to
18:10
increase customers and increase sales.
18:14
Said I'll do that for free just as a way to provide value to you
18:16
and your clients. He said, great, that'll be,
18:19
that'll be awesome. That'd be really helpful.
18:22
So I did the webinar and helped him help his clients and helped
18:26
his clients. And then some of the people that
18:29
were on the webinar reached out and said I could use some
18:31
additional help. Then that's when he had a
18:35
paradigm shift. All these people in the
18:37
accounting space that probably could benefit from having
18:43
similar support. They know what how to help
18:45
people decrease their expenses. They know how to people help
18:49
people create financial foundations, how to become more
18:56
profitable, but when it comes to marketing and sales, they
18:58
typically aren't well versed in that area.
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So after thinking about it, it became apparent that Cpas who
19:10
are trying to do more advisory or who are trying to become
19:13
coaches themselves, accountants, tax professionals, people who do
19:18
profit coaching, a lot of these people are serving a similar
19:24
mission. But I've been the technician and
19:27
haven't learned how to become an advisor or a coach.
19:30
They don't know what they don't know.
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They're adverse to marketing sales.
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And I've taken the scenic route through that journey.
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So that gave me the idea that I could probably help them avoid
19:43
the scenic route. So what does it look like for
19:46
CPA or an accountant to work with you?
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So the first thing that I'd recommend them doing for their
19:55
prospects and the thing that I typically do as well is we just
19:59
assess what they're doing now and where they want to go.
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Ioffer a complimentary amplified business breakthrough to
20:08
identify blind spots and untapped opportunities in their
20:11
business. And the reason I would do that
20:14
for free is because. Number one, that helps me share
20:18
the value that I provide. A lot of times people here
20:21
coaching or they hear marketing or sales and they think, oh, I
20:24
got it covered. I've got somebody who's, you
20:27
know, doing marketing for me. I have an agency that's doing it
20:31
or I've had a coach before, but that's a lot of assumptions
20:36
based on labels, right? And and people don't know what
20:39
they don't know. So if in order for them to see
20:43
the things differently, they've got to experience it for
20:45
themselves. So by having that session and
20:48
experiencing it for themselves, few different things could
20:51
happen. Number one, they can say, oh
20:56
wow, there's a lot of things I hadn't considered before
20:58
actually could use help here. And then if they need help, then
21:02
we determine what help do you need in order to get from where
21:05
you're at to where you want to go?
21:07
How can I help empower you and or your team in order to achieve
21:10
those goals? And so do you coach one-on-one?
21:14
Are there group sessions? Is it a mastermind?
21:17
Help me with the structure. So I do have a bit of both and a
21:22
lot of the people that I'm working with and advising, I'm
21:26
helping them introduce those concepts too.
21:30
Because you just mentioned a couple things that are very
21:32
powerful group coaching masterminds, right?
21:38
And a lot of these professionals who are trying to advise their
21:42
clients could do the same thing. A1 to many solution create at
21:45
once, sell at many, but many are so used to just providing the
21:51
service, they're not thinking they can offer a one to many
21:57
solution. I believe most firms could
22:00
probably multiply the revenue if they took new actions to achieve
22:05
new results. So when I'm working with
22:08
someone, it's it's either 1:00 to 1:00 if they're looking for
22:12
that one to one attention and some prefer that or we do have
22:15
group programs as well, or if they just want to be part of a
22:18
group, follow a framework to make progress over time, that's
22:22
an option. So for ACPA, an accountant
22:25
that's listening and they're scratching their heads trying to
22:28
think, what would a one to many coaching solution look like in
22:33
my business? What would you say?
22:36
That is a great question and the challenge that the mindset that
22:42
I've heard accounts are really brilliant.
22:44
They know numbers really well and they train their brain to
22:48
make sure that everything lines up really perfectly.
22:51
But and and they think a lot of times my clients, they're all
22:55
different. They're all different
22:56
backgrounds. Everything needs to be
22:57
customized. I can't see how to do anything
23:00
group because everyone's different.
23:02
But that's why we say you can follow a framework, you can
23:06
follow a process, right? Because a lot of the process
23:12
that you'll walk people through will be similar.
23:16
Helping people achieve financial foundations, Do they know their
23:20
numbers? Are they looking at them?
23:22
Do they have goals to find? A lot of businesses have been in
23:26
business sometimes for decades, they haven't been doing any of
23:29
this stuff. And so just helping them define
23:32
some goals and better understand their metrics and then create
23:38
plans to improve them that could be transformational for their
23:43
customers and clients. And you can guide people through
23:47
those exercises and through those frameworks in a group
23:50
fashion. Can you hold up your book again
23:53
if you would please? It is called the Amplified
23:57
Advisor and we're going to mention this again at the end of
24:00
the show, but he's giving it away for free.
24:03
If you go to growthamplifiers.com/book Growth
24:06
amplifiers.com/book, can you can you walk us through the five
24:12
pillars of the Amplified Growth system?
24:16
I, I could, but I'm, I'm going to see if I switch it just a
24:21
little bit further because I'll, I'll walk you through the cycle,
24:25
which I think would be even more beneficial.
24:29
So this, this and the, the pillars are just general pillars
24:34
in, in business for your general business pillars that you'd want
24:39
to assess and, and know that you're doing good in.
24:40
And the book covers those pillars.
24:43
But the cycle, it's 7 stages. And I'm going to share these
24:46
stages. I'll go real quick.
24:48
And you're going to be like, yeah, that's kind of basic.
24:50
Here's the thing. Knowing something right, you
24:55
can. My sons, I have two sons who at
24:58
this time are 11 and 14. They go to jiu jitsu.
25:03
They learn a new jiu jitsu lesson almost every time.
25:07
Now they can. Every time they go to jiu jitsu,
25:11
they can look. They could see the lesson.
25:13
I can look and I can see the lesson.
25:14
But does seeing it mean you're going to be a master jiu jitsu?
25:19
No, sometimes we hear something, we know something.
25:23
And so then we can think, oh, I already know this information.
25:27
So if you're going to listen to this just now want you to know,
25:29
you may already know this, This may already make sense, but
25:32
mastering these steps can transform all the efforts that
25:36
you're doing. If you help your team master
25:39
these steps and can transform everything that you're doing.
25:41
So just a word to not. Yeah, don't dismiss it just
25:49
because it sounds simple. You pull the word from my mind,
25:54
Anthony. I was.
25:54
I was searching for that word. Dismissed.
25:56
Like don't, don't. Duh, duh.
25:59
That's not what I'm. Trying to lay it out for us, OK.
26:01
So going through this quick, first thing fuel, you got to
26:04
make sure that you're fueled. If your mindset is not in it to
26:07
win it, if you feel discouraged, if you don't have the belief in
26:10
yourself or you don't remember why you're in the fight, then
26:13
you need to fuel yourself. Get yourself primed and ready to
26:17
go in it to win it #2 focus. This is where the assessments
26:22
come in. The book can walk you through
26:25
the assessment, and you can't do everything at once.
26:28
If you're trying to do everything at once, you're going
26:30
to stretch yourself thin. You're going to stretch your
26:31
team thin. Where in the business needs the
26:34
most focus? Number three, once you define
26:38
where you need to focus, for instance, if it's marketing and
26:40
sales, there's a lot of different things you could do.
26:43
Sometimes people think the first idea that pops in their mind,
26:46
they're just going to start doing it.
26:48
It may not be the best idea. Sometimes there's so many
26:51
different ideas, they're overwhelmed and they do nothing.
26:54
So prioritizing the list #3 prioritizing based on impact,
26:59
confidence and ease. So you're taking the action that
27:01
would have the most impact, be the easiest to pull off.
27:04
You feel most confidence in four.
27:08
Simple as having a plan, know who is doing what and when.
27:13
Having a document, a plan, sharing it with your team so
27:15
that everyone's on the same page, you're all paddling in the
27:18
same direction #5 execute. It's great to have a plan, but
27:24
you want to make sure that you're actually executing the
27:26
plan and following the disciplines of execution to
27:29
achieve the result. 6 measure. Making sure that you're
27:34
measuring the actions that you can take that will influence the
27:38
result and the results that you're aiming to achieve.
27:43
Measuring out a scorecard, checking it weekly, and then
27:46
finally the fifth, sorry, 5th, this.
27:50
I saw my hand and I said 5, there's another hand here and
27:53
has 2. So that 5 + 2 seven.
27:56
The 7th step is review because we don't learn from execution,
28:04
we learn from reflecting on execution.
28:07
It's a simple cycle. Each has an exercise.
28:10
And if you walk through the cycle and really develop it and
28:13
have it commit to it with mastery, you can move further
28:17
faster. So Kenny, with all the
28:20
businesses that you have started and run yourself and that you
28:24
now consult with, what is one of the most common mistakes that
28:29
you see people make? I kind of mentioned it in a
28:33
moment ago, but we're going to go back to it because it is a
28:36
common mistake. It's the stage #2 of focus.
28:41
Me and entrepreneurs, sometimes we just, we have the drive, we
28:44
want to achieve more and sometimes we'll take on more or
28:47
try to push further. There's the book 10X, which I
28:51
kind of have a disagreement with.
28:53
The thing is to to shoot 10X higher and try to do 10 times
29:01
the amount of stuff. Or from my experience in a lot
29:04
of people that I work with, that ends up just stretching people
29:06
way too thin. They're overwhelmed and then
29:09
they're doing 10 things really poorly, incomplete versus doing
29:14
one thing really well. So the book The One Thing by
29:18
Gary Keller is the book that I subscribe to and I really
29:21
appreciate, which talks about doing the one thing that would
29:24
make everything else easier or unnecessary.
29:29
It makes me think of the Pareto principle, and you're getting
29:32
even more dialed in. Look for that one thing.
29:36
Pareto principle is a little bit different.
29:37
You know, look for the 20% of the effort that's going to
29:40
produce 80% of the results, but similar kind of thinking.
29:43
You know, what is that one thing I can focus on really dial and
29:47
do it exceptionally well. That's going to make the biggest
29:49
difference for me and my business.
29:51
Yes, the Pareto principle. Sometimes they'll even say take
29:55
the 20% out of all the actions that you're taking on a regular
29:58
basis. 20% of the actions that you take can be 80% of the
30:01
results. And then they say double it down
30:03
even further. Find the 20% out of the 20%.
30:06
And then you're probably getting closer to the one thing.
30:09
There's probably something that you're doing on a regular basis
30:11
that has the most impact. If you did more of that and
30:13
prioritize that as your one thing, then you probably get
30:17
further faster as it's written. We're talking about books here
30:22
as written in Seven Habits of Highly Effective People.
30:25
But Steven Covey, sometimes the urgent things, the day-to-day
30:30
things right, that pull our time, the urgent things that are
30:33
popping up in our calendar calling for our attention,
30:37
prevent us from doing the important things, the things
30:40
that are less urgent, they're not calling for us.
30:43
We can kick kick them down the road, but there are the
30:46
important things that would help us really make the progress.
30:49
And so switching that focus from I'm just always reacting to I'm
30:54
being proactive is the habit. You know, you talk a lot about
31:02
how entrepreneurs really struggle with burnout and you
31:07
know, you emphasize clarity, effective systems that they can
31:11
grow without having to sacrifice their mental and emotional
31:14
well-being. From personal experience, I can
31:17
say that that transition can be really hard, right?
31:20
Because you're already stretched.
31:22
Then you're wearing all these different hats trying to, you
31:25
know, juggle all these different balls, to mix my metaphors, and
31:29
now you have to go and hire somebody and train them when
31:34
you're already stretched for time.
31:35
What What would you say to somebody who's in that position?
31:41
So sometimes it's, it's good just to take a, a step back and
31:46
reflect and, and really get clear on what's important to you
31:51
and what do you really want. I continue to connect with
31:54
people and as I have conversations and sometimes
31:57
you'll reach out to someone from the outside of their business,
32:02
they look like they're just rocking it.
32:03
They look like they're crushing it.
32:05
They're, they're doing all these wonderful things and their
32:09
business looks hella successful. But if you look under the hood,
32:13
if you talk to them how they're enjoying that ride, a lot of
32:16
times they're not and you would never know it.
32:20
And they're dealing with challenges with their with their
32:25
mindset, with their business, sometimes with their finances or
32:28
their their relationships. And they've gotten so focused,
32:33
just checking the box, doing the next thing that they forgot what
32:38
they're really trying to accomplish in the 1st place.
32:41
What do they really want out of being a business owner?
32:45
What is their bigger? Why?
32:46
What is what's really important to them?
32:49
They want to to build it and grow a business to a certain
32:53
size. Or do they want to enjoy their
32:55
life right here, right now? Maybe it's a combination.
33:00
So first step would be just to take that step back.
33:05
If you're frustrated with how things are at and where you're
33:07
at, are you on the right track or did you get lost somewhere in
33:11
in the mix? And really getting clear clarity
33:13
of what that vision is and what's needed to work.
33:17
There's a lot of times we start off with a vision in mind, but
33:21
it changes and we don't take time to readjust it.
33:27
And so I think that's really important before trying to, you
33:31
know, act upon it. That makes a lot of sense.
33:37
You know, you start a business, you have a goal in mind, you
33:40
have a purpose in line. And then sometimes you get so in
33:45
the weeds, right? Can't see the forest through the
33:47
trees kind of a thing. And if you take a moment to step
33:50
back, take a deep breath, you realize I am off track.
33:53
This is gone in a direction where I hadn't originally
33:57
intended. And so maybe I want to get it
34:00
back on track. Go ahead, Kenny.
34:02
Just for example, sometimes people find that they have
34:08
they're taking on more responsibility, have less time
34:12
and are making less money than they were before they started
34:14
the business. And while that might be a small
34:18
little transition that you you might need to make if you're
34:22
getting a business off the ground, if you're continually
34:27
heading in that direction, then you might need to take that step
34:30
back and reassess and say, do I really need to be doing this the
34:34
way that I initially thought? Or could I readjust my vision
34:38
and adjust it to make sure that it's fitting my ideal lifestyle,
34:42
that I'm working with the right people, I'm empowering my team
34:46
to live the lives that they want, etcetera?
34:49
And I wonder if there's a lesson to be learned from your early
34:53
business where you talked about, you know, your bank account is
34:56
dwindling. You've got probably 3 employees
34:58
at the time when you hired this coach.
35:00
And, you know, you were encouraged to kind of empower
35:05
them to step into their beauty and their expertise and kind of
35:10
let them run with it. And I wonder if that's kind of
35:12
the answer to the question that I just asked about, you know,
35:15
you're a struggling business owner and you're feeling
35:18
overwhelmed. You know that you need some
35:20
help, But how am I going to find time to train somebody and teach
35:24
them the way that I do things when I already can't find enough
35:28
minutes in the day? Oh yes, that question that I
35:31
somehow danced around. So simplifying could be a big a
35:38
big thing, a firm, any sort of firm, if they're trying to
35:44
provide more value, you can say I want to do more things, I need
35:47
to have more offers. Anytime you add a new services,
35:50
new offers, you could be complicating the things that you
35:53
need to manage, the people you need to train, etcetera.
35:57
There are hot dog stands that make a poo ton of money in New
36:02
York just selling hot dogs doing one thing.
36:05
I'm not saying you should go out and start a hot dog stand, but
36:08
I'm saying you could. You might be able to simplify
36:10
things and then capture what is the minimum viable process,
36:17
minimum viable product that you can capture, whether recording
36:21
videos, creating a simple SOP and then create it once and then
36:26
train people to follow that process.
36:29
But the sometimes adding more can actually work against the
36:35
business and its goals, depending on the situation.
36:39
Tell us about your podcast, Growth Amplifiers podcast.
36:43
How long has this been going? What kind of guests do you have
36:47
on there? What's the purpose?
36:49
Yes. So I'm a big fan of Progress
36:53
Beats Perfection. When initially we launched
36:56
growth amplifiers, I think it was around the time of the
36:58
pandemic we had initially started.
37:04
I have a business partner and we started our marketing collective
37:09
partnership round 2014 or something is called Rock My
37:15
Image. And again, you could see the
37:20
connection to the music in my background with growth
37:23
amplifiers, Rock My Image. And when we initially created
37:28
Rock My Image, we were working with professionals who wanted to
37:32
elevate their image, experts out there who were knew their stuff,
37:37
but wanted to be seen, be seen, be noticed, have attention.
37:44
Through time, as we've started transitioning into coaching and
37:47
helping people grow their business and scale their
37:49
business, the name no longer was a fit.
37:53
So we kind of started phasing out rock manage and launch
37:59
growth amplifiers in the podcast was the first step.
38:03
At the time, before the pandemic, we were inviting
38:07
doctors and people who owned health and Wellness
38:10
professionals, and it was a great way for us to get past
38:13
their administrative filter and talk to people and build
38:19
relationships with them. And we would ask them questions
38:23
about their business and what they're looking to do and kind
38:26
of just have those conversations.
38:28
The podcast has evolved a bit over time as we've shifted who
38:32
we talked to and, and the value that we provide.
38:35
And so now we're seeking other thought leaders out there that
38:39
are amplifiers in this world and they've learned on their journey
38:44
lessons to avoid or tips to implement that helps people
38:50
systemize and scale their business without the overwhelm.
38:56
Life is short, it goes by quickly.
38:58
I was just in my 20s playing in bands and now coming up on 50
39:03
and last year I had we had a loss in our family.
39:11
My mother-in-law passed away from stage 4 cancer and she was
39:18
a beautiful person. When I met her.
39:24
She was younger than I am now and it was just like 20 years
39:30
ago that time flew by just like a blink of an eye.
39:35
And when you lose someone like that who's close to you, you
39:39
realize reality check all of our time is is flying by.
39:46
We've got one life to live. Let's play it full out.
39:50
Let's make sure that we're enjoying the life that we we
39:53
want in doing whatever we can to show up as the best version of
39:56
ourselves to achieve it so that. That's kind of been a motivator
40:03
for me is is to help people out there that might have that
40:07
passion, like I did with music, like I did when I started my web
40:12
design business. Help them identify the things
40:15
that they don't know that they don't know so that they can take
40:18
new actions and achieve new results.
40:21
Well, let's let's take a moment to try to light a fire under our
40:26
listeners. What's what is something that
40:29
you can say to help inspire people to take action, take on a
40:35
new fresh perspective, get people psyched up, encouraged.
40:39
Like what's what's a low hanging fruit for somebody listening
40:43
today? All right, so low hanging fruit.
40:46
You mentioned it earlier. I'm when I'm hosting a podcast,
40:52
I'll I'll tell people, don't just listen to these podcasts.
40:57
Take an action from something that you heard from the podcast
41:01
and whether that's taking a moment to step back and reflect
41:06
on what is your bold vision? Are you living the life that you
41:09
want? If you're not satisfied with
41:12
where you're at at the moment, do you have it defined?
41:16
I was listening to an audio book yesterday at the gym, and it
41:19
talked about how the author interviewed Arnold
41:22
Schwarzenegger years back before it became famous.
41:28
And he was talking about he just launched this movie, and it
41:37
really failed. And he asked Arnold what his
41:40
next step was after bodybuilding.
41:41
And he said I'm going to be the most accomplished actor in
41:47
Hollywood in the next few years. And he said it was such.
41:51
That was horrible. He said it with such carefree
41:56
attitude and confidence, and he was asked, well, how do you know
42:01
you're going to do that? It's like, because I've created
42:04
a vision and I'm now going to apply the same techniques I did
42:08
to build beyond the top of the bodybuilding to step into that
42:11
vision. And the thought is the vision
42:18
didn't just come to him. It, it, it, it didn't just
42:21
appear to him. He needed to create the vision.
42:26
So my challenge, the one thing actionable take away, I would
42:29
suggest would be if you're not satisfied with something that
42:33
you currently have now and you want to improve it, document
42:37
with that vision is make it clear.
42:42
Write it out. You say, Oh yeah, if I've heard
42:46
that if it's not written now, it's not up to date, you're not
42:49
looking at it on a regular basis, then do that.
42:52
You are the creator of your reality, but you won't get to
42:56
where you want to go if it's not clear, if it's not defined,
43:00
because it won't be defined. So take that action and and
43:02
create that bold vision. Write it out.
43:04
Create the vision, write it down, put it somewhere that you
43:08
can review it on a regular basis.
43:09
Make sure that you're still working towards that as you look
43:13
at your own business. Kenny, what's been one of the
43:17
biggest growth? Levers for you to pull.
43:21
I think that the change that I've had when it comes to
43:27
marketing and sales, and it's what I advocate for and it's a
43:30
lot of the people that connect with me and I share that
43:33
mindset, especially in the type of work that I do.
43:36
And this is where working with advisors, consultants and
43:41
coaches, sometimes they have a mindset of how they get
43:44
business. I'm going to market myself and
43:48
people will just, you'll find business that way and you can do
43:52
that. You can run advertising, you can
43:55
put out content, you can do those things and you should.
43:58
Yet there are, there's going to be a percentage of the market
44:03
that aren't looking for you because they don't know what
44:08
they don't know. In fact, my best prospects and
44:12
clients are doing good already and they may not even think that
44:17
they need help. They probably don't need help,
44:20
but they can. Everyone can benefit from having
44:24
more perspective, from having somebody who's going to
44:26
challenge you to be the better version of yourself to help hold
44:30
you accountable. So the the thought is to
44:35
proactively reach out and connect with people and build
44:39
relationships and genuinely connect with them and just share
44:47
how you help people, how you help people solve their
44:50
challenges. You connect with more people,
44:54
connect and engage with them and share how you help people.
44:58
If you authentically do that, there's more than enough
45:02
opportunity out there. I think what prevents people
45:05
from doing that is the people who are doing something similar,
45:10
but they'll connect with people and they'll try to push a sail
45:14
on someone and it it has the adverse effect, just pushes
45:17
people away. So I'm not saying cold calling,
45:21
I'm not saying go out and try to sell all your stuff to people.
45:24
I'm saying connect, engage, and enroll people in new
45:27
possibilities. Say more about that.
45:30
What does that look like as opposed to a cold call?
45:33
Because I think that's the part that of sales that most people
45:36
would be familiar with. What you're talking about sounds
45:39
more like nurturing a relationship.
45:41
How do you go about doing that? So for example, I, I use my
45:45
podcast as a way to, to begin in foster relationships.
45:50
I'll maybe I had the author of getting things done on my
45:57
podcast. And when you're connecting with
46:01
people, you're going to you can reach out to them directly and
46:06
say, Hey, I see you and I would like to have a conversation with
46:10
you and learn more about your business.
46:13
You're asking them questions, you're getting to know them.
46:16
And then if you get to know them and you believe that you can
46:20
provide value to them, you can simply share, hey, I help people
46:24
who have this challenge achieve this result.
46:28
If somebody leans in and says, oh, yeah, I could actually use
46:32
some help there, then you can say, all right, we can have that
46:36
conversation. Let's let's continue.
46:39
If they don't lean in and they don't have that need, you can
46:42
simply share something that would be helpful for them and
46:47
ask to be introduced to maybe somebody they know.
46:51
Maybe they're part of an organization, professional
46:53
organization or association. Maybe they have a connection or
46:58
a contact that could use a little bit of help with the
47:01
value you provide. So it's simply reaching out,
47:07
connecting and having a plan to move relationships forward
47:12
authentically. Not pushing, but more pulling by
47:17
asking questions, engaging and sharing.
47:20
We don't need to sell, we need to share, Communicate the value
47:23
we provide authentically. I like that.
47:27
You know, Kenny, in my experience, behind most success
47:30
stories, there's usually a chapter that almost broke
47:34
somebody. But can you share a serious
47:36
challenge that you've gone through, personal or
47:38
professional, how you got through that and what you
47:41
learned? Well, I thank you, Anthony.
47:44
I hope, I hope you would ask. Yes, I'm glad to do that.
47:49
And because I think it is very helpful.
47:53
I did have two business partners, but one of them and we
47:59
added a kind of change of heart, right.
48:02
So splitting of the ways and at the time I was really not happy
48:11
with that because it caused a lot of problems.
48:16
We had an agreement of what we were going to do, like agreement
48:21
wasn't quite kept and the business that I stayed in ended
48:27
up having some attrition because of this change.
48:34
Try not to get into the messy details.
48:36
So we lost some of our biggest clients, which took revenue
48:41
hits. Everything was a mess because
48:44
our other partner was kind of like the key point person in the
48:47
business. And so it's like, well, this is
48:50
now just ugly. Now we've got to clean up this
48:53
big mess and we just lost a lot of revenue.
48:56
Uh, and then when you're having another kid on the way and more
49:03
expenses and you're growing and your money's going in the
49:05
opposite direction. And I was getting into growth
49:08
coaching at that time, you kind of feel like a, an imposter,
49:13
like a failure. And so I wanted to be authentic,
49:21
but I felt like #1 I just need to toughen through this.
49:28
I don't need help here and #2 I thought I couldn't share and and
49:33
be vulnerable. So, so like I should have all
49:36
the answers. Luckily, I was going to chapter
49:44
meetings of the International Coaching Federation and one of
49:48
the ladies there, she had participated in a graduate class
49:53
for doing like mindfulness and she asked if I would be willing
49:57
to go through some exercises for mindfulness and give feedback as
50:03
part of her, you know, graduate class requirements.
50:07
So because that was the condition, I said, OK, I'll do
50:11
that. What did I learn?
50:15
I learned number one, me thinking I needed to power
50:19
through it and not working with someone to help me identify my
50:22
feelings and process. Some of that was the opposite
50:27
thing that I should have done. Anthony I I was losing my mind.
50:32
I was holding on to so much resentment and frustration.
50:37
I was having anxiety issues. I remember being in a in a
50:41
parking lot with my wife. We went to the movies and I
50:47
started like tearing up and almost crying.
50:51
She's like, what's going on? I'm like, I don't know.
50:54
I really don't know. I'm just freaking out over here
50:59
and it was imagine if it's, if it's happening like that, it's
51:03
causing sleep loss, things of that nature.
51:07
But because we had the, the coach was walking me through
51:11
that mindfulness and helping me process feelings and communicate
51:15
and being vulnerable and being open and honest and working
51:18
through that, I was able to let it go and process it in a
51:25
healthy way. And so I learned, number one, I
51:31
shouldn't feel like just because I'm a coach or an advisor that I
51:35
don't need one myself. And #2 I can share my losses, my
51:42
setbacks, I can share my failures.
51:45
And that's OK. And when you do that at that,
51:48
that helps others see and learn as well.
51:54
You grow when you share your failures.
51:56
You grow when you can get back up and, and learn from the
51:59
mistakes and you help other people grow when you communicate
52:02
those lessons learned. So that was a big lesson in in
52:08
after processing that, wrapping it up here.
52:12
After processing that and finally letting that go, I
52:14
started being able to focus on taking new actions to achieve
52:18
new results and getting right back on track, reinventing
52:21
myself and, and going to where I wanted to be versus getting so
52:25
caught up in the, in being in a victim mindset and holding on to
52:31
the past that I, I was just stuck.
52:34
So that therapeutic discussion, asking questions, being guided
52:41
to see things differently, again, transformative.
52:45
Kenny, I'm so glad that you shared that.
52:47
You know, I've got some other guests, good friends of mine who
52:51
are coaches in different respects.
52:54
And I've heard this kind of story before where they've got
52:57
this personal brand of I am the person who helps others.
53:01
And so when their life hits a brick wall, you know, things
53:05
just feel like they're not working out.
53:07
You're so frustrated and you're so down.
53:09
You don't know which end is up. Even more so than the average
53:13
person. They feel like they can't go and
53:15
talk to somebody because I'm the guy who helps other people
53:18
through these times. I'm not the guy who asks for
53:20
help. If I ask for help, then what am
53:23
I doing? I can't coach other people.
53:25
And so you having the courage to share that today and saying I
53:30
was stuck in that trap. And then I went and I did get
53:33
help. And why was it transformative
53:36
for me? Thank you, Anthony, for, for
53:41
mentioning that because it, it is a mindset shift in us as my
53:45
sons have grown up a bit and, you know, getting into teenage
53:48
years is, is also giving me that other perspective.
53:52
So now I always have a coach. I always have at least one
53:55
person who's helping me in one area, if not a couple, because
54:00
I'm an advocate for it. And I think if you're, you're in
54:02
business or you're trying to grow something, you should have
54:05
somebody who's helping you see your blind spot, who's, who's
54:09
challenging you to take new actions, get outside of your
54:12
comfort zone, who's helping hold you accountable.
54:15
When, when we get into teenage mindset thinking, Oh, I know
54:18
everything already. We're shooting ourselves in the
54:21
flight. It's, it's not a good mindset.
54:24
And that's what teenagers do when because they think they
54:26
know everything. And what do we know?
54:28
Teenagers don't know everything. They, they know what they know.
54:31
They don't, they don't know what they don't know.
54:34
So the more I've learned on my journey, the more I realized I
54:36
don't know. I'm just, and we're constantly
54:38
changing. We're constantly caught up in
54:40
the day-to-day. We're constantly being swirled
54:42
around so much, even sometimes I'm having to be reminded that
54:47
the things I teach others and somehow lost that I was, you
54:51
know, not doing it myself. Like, oh, yeah.
54:55
So thank you, Anthony, for for pointing that out.
54:57
It is a big important part. Never get in the mindset that
55:01
you're youth know everything and that you can't benefit from
55:06
working with other people to help you out in other areas.
55:10
What's your superpower, Kenny? I think from a young age I've
55:16
been told that I'm able to connect with people on a genuine
55:21
level. And maybe it's a little bit of
55:24
empathy combined with a little bit of visionary and a little
55:30
bit of integrator. So it's it kind of puts me in
55:33
that spot where I have that entrepreneurial spirit.
55:37
I can see things, I can kind of connect the dots, have a vision
55:40
with something. I'll also have a systematic
55:44
mindset. So I'm able to put structure to
55:46
it, put it into a plan and then help connect with people to
55:50
connect those dots. So it's the combination of those
55:56
things that creates a, a superpower.
55:59
And, and when one of the things I'm a big advocate for to
56:03
Anthony is getting video testimonials, which if you're in
56:06
a business and you connect with clients or customers online, or
56:11
even if you don't, getting video testimonials is a great way to
56:16
have your happy clients and customers advocate for you.
56:20
Connecting on something like Zoom is the easy way just to ask
56:22
him some questions and get some video testimonials.
56:26
Point being, a lot of the people that have connected with me, if
56:29
you go to my website, Kenny Harper dot rocks, you can hear
56:33
video testimonials of people saying that sort of thing had
56:37
these ideas. I couldn't quite put them into a
56:41
a structure plan. I was kind of spinning my own
56:43
wheels and getting some help, plan and some accountability.
56:47
To go from having an idea to being in action is what they
56:52
really found value in. Say more about how you approach
56:56
those video testimonials. At what point in the client life
57:00
cycle are you asking for them? How do you ask for them?
57:04
How do you sort of prime them, kind of walk us through the
57:07
process? All right, so I'll share a
57:09
couple different things. This is really cool.
57:11
If you're listening in, don't just listen to this, take an
57:14
action. So some people have a lot of
57:17
clients, they've been in business for decades, and now do
57:21
you have any testimonials? Not really.
57:24
How much business do you think you can get if when you
57:27
connected with new people or you put a message out, you had a
57:31
wall of people advocating for you, telling how you've helped
57:33
them get the things that they want.
57:36
It's totally transformative when they're like, well, I, I don't
57:39
know how to get videos, video testimonials.
57:44
Well, you can ask people, right? So we can ask people and say,
57:48
hey, based on our conversations, based on the things we've been
57:52
able to achieve, would you feel comfortable leaving a short
57:55
video, doing a short interview with me and I'll just record it
57:58
and we can use it for video testimonial.
58:02
I asked people to schedule a 15 minute meeting with me or a
58:04
member of my team. We asked him four simple
58:08
questions. We record it, we edit it, we
58:11
share it for review, and then we could use it for content.
58:16
You could just ask people to do it, but from what I found,
58:20
people will get busy. They don't know what to say,
58:22
they overthink it, or sometimes they'll say something that's not
58:25
really even relevant to being helpful.
58:28
I liked Kenny's jackets. They were always interesting.
58:31
Thank you for that testimonial. So what are the four simple
58:36
questions that you asked Kenny? All right, four simple questions
58:39
and just ask them to introduce themselves, their name, their
58:42
company and what they do. That's one.
58:45
Then what is something that they found beneficial working with me
58:50
or a member for my team or from the program, something that they
58:52
found beneficial and then how did that help benefit their
58:56
business? That's number three.
58:58
How did that thing that they found beneficial help them?
59:02
What did it help them do? What it helped them accomplish
59:04
was the benefit of the benefit. And then #4 why would they
59:08
recommend me or my program to others who are looking to grow
59:14
and improve? 4 simple questions.
59:16
I say don't overthink it. Just talk to me as a person or
59:20
record it and then I'll edit it. You'll, you'll get to review it
59:26
and then we can share it online and that people enjoy it.
59:32
This is an important part. Uh oh, got a little things
59:36
saying reconnect. Here's the thing that blocks
59:39
people from doing this. They think, well, I don't want
59:45
to impose on people and ask them to do this favor.
59:51
But here's the thing I've learned.
59:54
If you've helped someone achieve something in their life and help
59:59
them simplify, take away a challenge or get get somewhere,
1:00:03
accomplish something that was important to them, it makes the
1:00:06
them feel good to communicate that in return the favor it is.
1:00:12
It is not something that makes them feel bad or imposed.
1:00:15
If they don't want to do video testimonials, then not
1:00:18
everyone's going to want to do a video.
1:00:19
That's OK. But asking them to share
1:00:24
everyone that I get done when doing these.
1:00:26
Video testimonial requests or member of my teams, do they like
1:00:30
doing it? They feel good about doing it
1:00:32
helps them feel good. So if you can shift it in your
1:00:36
mind from I don't want to make people feel bad to I want to
1:00:41
give them the opportunity to share and that'll make them feel
1:00:45
good, then it's you're giving an opportunity for someone to feel
1:00:49
good. So what does that outreach
1:00:51
message look like? You're sending them an e-mail
1:00:53
asking them to schedule 15 minutes.
1:00:55
What does it say? So if you already or somebody
1:01:00
from your team already is connecting and hasn't a chance
1:01:03
to connect in a one to one basis like some accountants do, they
1:01:06
have a regular standard meetings.
1:01:07
I think the best way is just to have a quick conversation and
1:01:10
just saying, hey, I'm working on trying to get some video
1:01:13
testimonials. Would you mind scheduling a time
1:01:16
where we can, I can ask you a few questions and we can record
1:01:20
it to get a testimonial, something very simple, very
1:01:23
authentic. And 99 * 99 * 99% of the times
1:01:31
people will say yes. Occasionally someone will be
1:01:33
like, I don't like being on video.
1:01:34
Be like, OK, well, could you answer the questions and we
1:01:37
could get the audio or we could just get what you'd like to say.
1:01:40
And, and if you don't have those regular connections, just a
1:01:47
simple e-mail. Hey, I'm looking to get some
1:01:50
feedback on some of the progress that we've had made in our
1:01:56
relationship. Would you be open to scheduling
1:01:59
a 15 minute call and I'll ask you some questions to get your
1:02:03
feedback. Might use it for a video
1:02:05
testimonial. If yes, here's a link to my
1:02:07
calendar. Very simple, very quick.
1:02:11
Then you're putting that those videos on your website
1:02:14
obviously, but any other ways that you like to repurpose
1:02:17
those? That's a great question.
1:02:20
Anthony, have you been trained in marketing?
1:02:25
Yes. So that's a good point because
1:02:28
that's another thing I'll I'll share and I'm doing it right now
1:02:32
putting people say like, oh, we got a bunch of reviews on our
1:02:36
Google page or on our Facebook or what have you.
1:02:39
That's nice. It serves a purpose for people
1:02:42
that go there and look for it. But you can also share that
1:02:44
content in posts. You can share it in social
1:02:49
posts, you share it on YouTube, you can put it into your sales
1:02:53
collateral, you can put it out into your e-mail.
1:02:57
You can send it to people directly if they're if you're
1:03:01
connecting with someone who really wants to get the value
1:03:05
that you provide, they have a good connection, but they have a
1:03:08
fear. They have a fear because they've
1:03:10
tried something in the past, it didn't work out and they don't
1:03:14
want to repeat that that same mistake.
1:03:17
So they're like, I hired someone in the past, they said all these
1:03:19
things and then they totally, you know, didn't do what they
1:03:22
said they're going to do. So in those cases, I'll be like,
1:03:26
I understand, but don't take it from me here.
1:03:31
Listen to what these other people said and let them do the
1:03:35
talking. And when people hear genuine
1:03:40
people communicating that they had a challenge, but someone
1:03:45
took the time to understand them, what their needs were, and
1:03:49
then went above and beyond to help them achieve it, that sells
1:03:54
itself for the people who and hopefully eliminates someone's
1:04:00
fear so they can take the actions needed to get to where
1:04:02
they want to. Go.
1:04:05
I love that, you know, and one of the things Kenny's been
1:04:08
talking about is don't just listen, take action.
1:04:11
And what he just shared there on the video testimonials, go back
1:04:17
re listen to that again. I think it's going to end up
1:04:18
being the most listened to part of the entire episode.
1:04:21
There's a lot of great knowledge bombs in there.
1:04:24
Super simple process that anybody with a, you know, Zoom
1:04:27
account can execute on. Kenny, I've just got one more
1:04:31
question for you today. But before I ask, I'm going to
1:04:34
do 3 quick things. First of all, anybody who wants
1:04:37
to get in touch with our guest today, he's mentioned some of
1:04:41
these websites already. There's Kenny Harper, dot Rocks
1:04:44
and Kenny. What will they find there?
1:04:47
So I've been talking about the business side, but recently
1:04:52
launched more of a personal development side of looking at
1:04:57
mindset, habits, things of that nature.
1:04:59
So you can find some free resources and articles and
1:05:01
videos to help you step into being the best version of
1:05:04
yourself. Love it.
1:05:06
And then the other two addresses I'm going to give out here.
1:05:10
First is Growth amplifier.com for his business.
1:05:13
There's all kinds of great content and video testimonials
1:05:16
there and the book that we've been talking about and hold the
1:05:20
book up again for us, Kenny, one more time.
1:05:23
There we go. Amplified Advisor.
1:05:25
You can get that for free today. Go to growthamplifier.com/book.
1:05:31
Growth amplifier.com/book. Growth amplifiers.
1:05:36
Oh, thank you. It's plural.
1:05:37
Yes, growth amplifiers, because who is a growth amplifier?
1:05:43
Just to be clear, if you're tuned in, you made it all the
1:05:45
way this far, our chances are you are an amplifier.
1:05:48
An amplifier is somebody who has that passion.
1:05:50
They are taking that their expertise and they're trying to
1:05:54
make a positive difference in the world.
1:05:57
And all the things that I'm looking to do is just share
1:06:01
helpful tools, tips, and resources to help you turn up
1:06:04
the volume clear blocks so that you can amplify your message, so
1:06:08
you can amplify your impact. So Growth Amplifiers is about
1:06:11
growing yourself, going your business and expanding your
1:06:14
purpose. And the book mentioned the
1:06:17
Amplified Advisor. It has the overview of the
1:06:21
system, links to the assessment. We're giving away all the best
1:06:25
stuff that we've got because we're just looking to build
1:06:28
relationships and make the biggest impact we can while
1:06:30
we're still in this world and you're still serving your bigger
1:06:34
vision. Mother, two other things before
1:06:37
I get to my last question for folks listening, If you're
1:06:40
enjoying the show, a quick comment or review on your
1:06:43
favorite podcast app goes a long way towards helping others
1:06:47
discover our show. So thank you for taking a quick
1:06:50
moment to do that right now. And as a reminder, if you want
1:06:54
to be the hero advisor that shows your clients how to get
1:06:57
their employees access to therapists, doctors and
1:07:00
prescription meds that, as paradoxical as it seems,
1:07:03
actually increases the company's net profits, reach out to us at
1:07:06
AD back benefits.com. All right, last question for
1:07:09
you, Kenny. A year from now, what is 1
1:07:11
specific thing that you hope to be celebrating?
1:07:15
So I just kicked it off yesterday.
1:07:17
I've got a project I'm working on with my sons and some of
1:07:22
their friends. It's the School of Rock.
1:07:24
Yes, I'm copying Jack Black, the School of Rock.
1:07:29
But I'm last summer we had my boys learn a set of music that
1:07:34
they could play with the song playing.
1:07:37
This year I'm trying to get a set that they can play without
1:07:40
the song playing and we can try to get a show presented in front
1:07:44
of people. So if we can get that, my goal
1:07:47
is to help them develop some music skills, but also
1:07:50
leadership, communication and just enjoying that process.
1:07:54
So it's an important part for me for them just to express their
1:07:57
creativity and have fun doing it.
1:08:01
Kenny Harper from Growth Amplifiers, I want to be the
1:08:03
first to thank you for sharing both your time and your story
1:08:06
with us today. I'm really appreciate you.
1:08:09
Likewise, thank you so much, Anthony.
1:08:11
I appreciate what you're doing and the opportunity to share my
1:08:15
experience to help others on theirs.
1:08:18
That's a wrap on another episode of the Inspired Stories podcast.
1:08:21
Thanks for learning with us today.