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Meta pLTV and the AI Takeover - August 31, 2026
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In this episode of The Marketing Rundown, we dive into Meta’s new Predicted Lifetime Value (pLTV) optimization via the Conversions API (CAPI) and break down how to optimize ad delivery for high-value customers over cheap, low-intent conversions. We also cover Google's newly quantified YouTube ad creative performance metrics, critical October brand-safety deadlines for DV360, and how Google's default AI Mode expansion is shrinking the organic search floor. Plus, we look at the frictionless…
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