858 Sasha Plavsic: Founder of ILIA Beauty
Building clean beauty before clean beauty was even a category — that’s the magic ✨ On The Kara Goldin Show, I sit down with Sasha Plavsic, Founder of ILIA Beauty — a brand that helped redefine what modern makeup could be. We talk about how Sasha turned her own skin struggles into a category-shaping brand, why she set out to bridge the gap between natural and prestige beauty, and what it took to launch ILIA with just six lip tints in Vancouver. We also get into product discipline, the overuse of the term “clean beauty,” scaling without compromising standards, and staying creative after…
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