🎧 Brands are getting in on the ACOTAR hype
This week’s tabs: why it feels like every brand has an ACOTAR collab and the rise of co-working livestreamers.
Timestamps:
📚 7:42 - ACOTAR [A Court of Thorns and Roses] is the latest franchise brands are clamoring to collaborate with. From Target to For Love & Lemons, brands are tapping into the fandom. We discuss what makes these collaborations work and why understanding the world behind the IP matters more than simply putting a logo on merchandise.
* Every ACOTAR Collab You Can Shop Right Now, The Cut
💻 20:44 - Why are people watching strangers work on the internet? Study and co-working…
The skinny
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