Ep. 90 - Run a Black Friday Speical...without shooting yourself in the foot.

The Business of Jiu Jitsu · Nov 26, 2025 · 10m

Spoilers, yes you should run a Black Friday special at your Jiu Jitsu Academy...

But there is both a right way and a wrong way to do this.

This episode breaks down what actually makes a good offer, not just for Black Friday, but year-round.

I talk about:

– Why you should always have some kind of offer running

– What makes a promo actually valuable (without giving discounts)

– What to do for current members during the holidays

– When to turn paid ads back on in the new year

– And yeah… the uncomfortable truth about price increases and cutting discounts

Short episode, straight to the point.

PS…