Lessons on Rebuilding a Brand from Harley Davidson
On this episode, we'll be discussing the topic of branding based on a legendary icon in the recreation world. I welcome Robert Grede to the show to talk about his book Rebuilding the Brand: How Harley-Davidson Became King of the Road. In the early 1980s, Harley-Davidson was on the verge of bankruptcy. In the public's opinion, the quality was substandard. Harleys leaked oil and were often broken down. Today, Harley-Davidson is a model brand. And It isn't just a motorcycle company anymore. It is a community, a look, a source of self-expression, an all-American appeal for freedom—all expressed…
The skinny
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