Latest / How Fitting: design a slow fashion business that fits
Fit Based on Faith, Values, and Vocation (i.e. Psychographics) with Heidi Keil of Humble Hearts Clergy Apparel
When your brand focuses on a specific body shape, creating clothes that fit is fairly easy. But what if you are designing for specific psychographics instead of demographics? What does fit look like then? Heidi Keil is the founder of Humble Hearts Clergy Apparel. She designs clothes for female pastors and chaplains – which is super niched on both faith values and vocation, not necessarily body type. Manufacturing clothes and a business that fits has been a prayer-filled journey for Heidi, but she serves in this way because she loves it.
In episode 115, hear how Heidi arrived at a size chart…
The skinny
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