Latest / Marketing Execution with Mark Donnigan
Category Design Toolkit
60% of IPOs fail because executives play a losing game. Most technical founders get GTM backward by fighting for market share in existing oceans rather than creating new ones. We captured 76% of our market's economics by rejecting the premise of competition entirely.
Your pitch is pushing enterprise buyers away by relying on feature comparisons. I implemented the Magic Triangle and the 8 Category Differentiation Levers to pivot our strategy, unlocking massive revenue scaling in just 18 months. We shifted our B2B marketing to focus purely on Superconsumers, proving that Category Design is the…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.