Running Industry Alliance Podcast – Episode #21 featuring Jonny Murch and Karishma Riar - Redtorch - Global Running Culture Report 2025

Running Industry Alliance (RIA) Podcast · Sep 18, 2025 · 35m

🎙️ In this episode of the Running Industry Alliance Podcast, we’re diving into Global Running Culture 2025 – a first-of-its-kind collaboration between research and creative agency Redtorch and Running Industry Alliance (RIA).

Host Matt Ward is joined by Rebecca (Becs) Richardson (RIA CEO & Co-Founder) alongside Jonny Murch (CEO, Redtorch) and Karishma Riar (Head of Research & Insights, Redtorch) for a fascinating conversation on how running culture is evolving worldwide.

Together, we explore:

🌍 How cultural forces like social media, influencers, and innovation are reshaping running.

📊 Why…