Latest / Networking Unleashed: Building Profitable Connections / Networking Unleashed: An Interview with Mitchell Wilson and Michael A Forman, Professional Speaker
Transcript
- 0:15Welcome to Networking Unleashed, Building Profitable
- 0:18Connections, the show where meaningful relationships
- 0:21become lasting opportunities, leadership shapes
- 0:26influence, and communication drives growth. Wow,
- 0:31I really screwed that up. Okay, I'm your host,
- 0:33Michael Foreman. When people hear the word sales,
- 0:37they often picture persuasion, pressure, or closing
- 0:41techniques. But the best sales professionals
- 0:45I've ever met have something else in common.
- 0:48They build trust. They ask better questions.
- 0:52They create confidence. And they understand that
- 0:55every sale is simply the outcome of a relationship
- 0:59that was built the right way. Today's guest brings
- 1:02a unique perspective on winning more customers,
- 1:05building business systems that create freedom,
- 1:09and making smarter decisions that lead to substantial
- 1:12growth. But beneath all of that is a bigger conversation.
- 1:16How leadership values and international, I'm
- 1:20sorry, intentional relationships shape the way
- 1:23we do business. Because great businesses aren't
- 1:28built by chasing every opportunity. They're built
- 1:31by creating systems that allow people to focus
- 1:34on what matters most, serving others well, and
- 1:38building relationships that stand the test of
- 1:41time. If you're ready to think differently about
- 1:43sales, about leadership, and the kind of business
- 1:46you really want to build, this episode is for
- 1:49you. I'd like to welcome to my podcast today,
- 1:53Mitchell. Mitchell, who is going to expand on
- 1:56everything I was just talking about, and he's
- 1:58a professional. So if you don't mind, first,
- 2:01welcome, Mitchell. Welcome to the podcast. And
- 2:04just give me, give us the cliff notes on how
- 2:08you got where you are today. Hi, Greg. Thanks
- 2:10for having me on, Michael. As I mentioned before,
- 2:12so I'm sitting in New Zealand right now for all
- 2:15your listeners out there, top of the South Island.
- 2:18so today my business is coach birds and we help
- 2:21sme businesses simply make more money and get
- 2:25more freedom in their business but how i got
- 2:28to where i am today look taking me all back when
- 2:32i was a teenager my parents they had a business
- 2:34and unfortunately they went bankrupt that affected
- 2:38me my family quite a lot and i was just sitting
- 2:41here thinking how did i why did i go into business
- 2:43after that after seeing that but i think It came
- 2:47back to really seeing how it could be done a
- 2:50better way or make sure it didn't happen to me
- 2:53and now to other people. My career, I started
- 2:56off in the bank and I got a really good grounding
- 2:59in sales in that direction. And I guess I was
- 3:02the golden boy and moved up pretty quickly through
- 3:04the bank. Selling mortgages was where it was.
- 3:07So there was sort of presentations, ways that
- 3:09we could actually sell to people there. And that
- 3:12took me through to a finance company that I started
- 3:14up. alongside a car yard. And once again, that's
- 3:18where I learned to basically implement some of
- 3:22the systems that I'd learned from other businesses
- 3:25to bring into that, but of also sales as well.
- 3:28When I was doing that finance, especially for
- 3:31the car yards, I was very good at sales, probably
- 3:34too good for my own belief system in terms of
- 3:37what we were selling in terms of some of the
- 3:40insurance products and that went with those car
- 3:42sales that quite frankly, ended up being people
- 3:46paying more for those than they would for their
- 3:48car, which maybe didn't necessarily sit right
- 3:51for me. So we had to pull that back a little.
- 3:54And then I basically, I maybe had a little bit
- 3:57of a burnout there, but took a year off my early
- 4:00retirement, as I call it. Still, I don't know,
- 4:03maybe in my 20s there. But I was able to afford
- 4:05that at that stage and went away overseas to
- 4:09Europe, came back. and i said look i don't know
- 4:12what i'm going to do but worst case scenario
- 4:14i'll be a real estate agent and of course worst
- 4:18case scenario came along and that's what i become
- 4:20so i started in real estate sales i can tell
- 4:24you the first couple of years were pretty pretty
- 4:27rough and when i say rough i was working a lot
- 4:30of hours probably those hours i was doing not
- 4:34the right things And just making probably under
- 4:39minimum wage when it worked out to be. But then
- 4:42something clicked. And from that point on, everything
- 4:46came together. I was able to become number one
- 4:50salesperson for my company in the country. I
- 4:53opened up my own real estate firm under another
- 4:57brand. I built up a team. So my team was number
- 5:00one. I was number one. We were doing things really
- 5:03right. At that point, I was working. I was working
- 5:07really hard. And then I had a family. My son
- 5:11came along and I actually saw all these other
- 5:14agents that were older than me in the position
- 5:17where I thought I would be. And they were all
- 5:20divorced, never seen their family on Christmas
- 5:22and all the rest. And I just decided then and
- 5:24there, I don't want to be that. And so I was
- 5:27able to sell that business. And I started another
- 5:29business in a completely different industry,
- 5:32which was a gym. I have no idea why I started
- 5:35there. I looked at the business model. I'd never
- 5:37been into a gym before in my life, but I was
- 5:39able to use those sales skills, use the system
- 5:43skills that I learned to actually build up that
- 5:45business in a completely unknown industry to
- 5:47me, to again, be at least the best in the region
- 5:50with multiple studios going around. And once
- 5:52again, I was able to sell that business for seven
- 5:55figures again. From my career in terms of building
- 5:58up businesses, understanding sales, which was
- 6:02probably key to be able to some of these businesses,
- 6:04get them up faster than what I thought. That's
- 6:06what led me to today, helping other people do
- 6:09the same thing. So small, medium businesses,
- 6:11service -based businesses, that's my jam. Anywhere
- 6:14up to maybe 10 million in revenue is what we're
- 6:17talking about. And that's what led us to talk
- 6:20here today, Michael. How about that? That's fantastic
- 6:24because I believe we speak the same language.
- 6:28Right. Because that's what I teach. That's what
- 6:31I coach on. I go around the country and I coach
- 6:34for the very same thing. OK, so let me get a
- 6:37few questions for you. Many people treat networking
- 6:40and sales as separate skills. Do you believe
- 6:44the best sales professionals are simply the best
- 6:47relationship builders? And why or why not? While
- 6:53they're, I guess, in the similar bucket, we can
- 6:56classify, yes, I want to do some networking on
- 6:58and sales could be slightly separate, but they
- 7:01do bring the same skill set. And when you were
- 7:04on your intro before, one of those things you
- 7:06said, they listen. And I think being a good networker
- 7:11is really listening as well, which people forget.
- 7:15They go into a room and they pull out their business
- 7:18card and they try and shake some people's hands
- 7:20and that's great. But to actually listen is building
- 7:24those connections to really be interested in
- 7:27people. And I think if you can do that in the
- 7:29networking environment, and if you can do that
- 7:32in the sales environment, whether you're one
- 7:35-to -one, be that online or in the living room
- 7:38or in the store, or one -to -many, which is a
- 7:42little bit harder when it comes to listen one
- 7:44-to -many, but it's really figuring out what
- 7:46they're saying. I believe when it comes to sales,
- 7:50Michael, Gone are the days where you're a sleazy
- 7:53salesman trying to sell something. Look, I don't
- 7:57agree with that. That's not the approach, I think,
- 7:59to winning. But I do think the approach is, one,
- 8:02listening, finding out what their needs are,
- 8:04presenting, hey, this is what I can do. So you
- 8:09do need to still ask that. So when you're networking,
- 8:12hey, Michael, great to meet you. What are you
- 8:14into? Hey, you know what? I actually am into
- 8:17the same thing. How about we connect? And that's
- 8:19the kind of sense that I'd go down in terms of
- 8:22the networking. So really listen. In the networking
- 8:26world, there's an 80 -20 rule. The other person
- 8:30speaks 80 % of the time and you speak 20 % of
- 8:34the time. A, because you're listening to what
- 8:36they have to say, but the 20 % that you are required
- 8:41to speak of, you're figuring out questions to
- 8:45ask him about his 80%. Okay, so it's always about
- 8:50the other person. It's always your listening
- 8:53skills, listening intentionally, listening intently,
- 8:57because you're thinking about what he is saying,
- 9:00not the next thing you want to talk about, but
- 9:03what he is actually saying to you. Okay, winning
- 9:07customers is often viewed as closing a deal.
- 9:11How has your definition of winning changed as
- 9:15you've grown as a business leader? First of all,
- 9:21just a story comes to mind in terms of I was
- 9:24listening to and this person was one of the best
- 9:28car salesmen in their industry and what they
- 9:32were. And someone was trying to figure out what
- 9:35is it that they're doing differently? And the
- 9:39difference that they had was when they approached
- 9:43that customer, their goal was not to close the
- 9:46deal. Their goal was to make sure that they close
- 9:51that customer's next deal, their next car. Now
- 9:55by doing that, they weren't just trying to push
- 9:57something on them today, they were just trying
- 10:00to give them the best service that they could.
- 10:03So if that particular car wasn't the one for
- 10:06them today, they sure damn right are going to
- 10:09come to them for their next sale. So I think
- 10:12that's a really good sort of mantra to go by
- 10:14that if you're just trying to close the sale
- 10:17today, great, it's exciting and all the rest.
- 10:19But you know what? If you do just a good job,
- 10:22then the sales will come. And for me personally,
- 10:26when I was heavily selling in terms of real estate,
- 10:29when that was the case, I never really chased
- 10:33the sale or the win of any particular deal. Or
- 10:36we'll go, hey, that's another 20 grand, 10 grand
- 10:38in the bank. It was always just do the job. And
- 10:43at the end of the week or at the end of the month,
- 10:45that's how much I got paid. It was never related
- 10:47to one particular sale. That's so true. And you're
- 10:51right on so many points. Everybody wants to be
- 10:54the problem solver. That's a played out term.
- 10:58Oh, I'm a problem solver. I'll solve all your
- 11:00problems. What I teach. basically is they have
- 11:04a problem here. You don't want to meet them here.
- 11:07You want to meet them here, right? So you're
- 11:09going to solve their problem and walk with them
- 11:12forward, right? So you're always with them. You're
- 11:16always helping them. You're there as an ear,
- 11:19right? If you want to listen to them. So you
- 11:21want to be a cohort. You want all of that. So
- 11:24if you're just solving the initial problem, yeah,
- 11:27it helped them, but it's not helping both of
- 11:31you. So that's what I say. Okay. The marketplace
- 11:34is filled with automation and AI. What human
- 11:38qualities still create the strongest customer
- 11:42relationships, even when technology handles much
- 11:46of the process? Okay. I like what you said at
- 11:49the end there, that technology handles the process.
- 11:52The connection, I believe, still should be a
- 11:56human connection. Okay. So I am all for systemization.
- 12:00I'm all for AI. to a point there still needs
- 12:05to be a point in your system where that human
- 12:09connection takes place i last saturday i went
- 12:14to a new burger joint in town and hey i turned
- 12:18up there and it was busy there are lots of seats
- 12:21and everything and that there was a little window
- 12:24to the kitchen but there was no counter even
- 12:26and i'm like oh this is unique there was a little
- 12:30ipad thing and i just went up to the ipad i ordered
- 12:33my burger and i thought oh okay everyone looks
- 12:36happy there's cold it's pretty systemized there's
- 12:38no people to stuff things up but then i thought
- 12:41oh it probably would have been nice just to ask
- 12:43someone about hey what do i think is a good or
- 12:46best now in the end with that process a human
- 12:50being brought that burger to my table I guess
- 12:53there could have been a robot for that nowadays,
- 12:55but she had a smile on her face. She said, hey,
- 12:59thanks for coming, really enjoy these burgers.
- 13:02She made the difference to that experience as
- 13:06well. So they had it systemized. The burgers
- 13:08were amazing, but it wasn't totally, I think
- 13:13that last touch that came involved made me feel
- 13:15good. So I think with any business, yep, definitely
- 13:19systemize it, as they probably did. The human
- 13:23interaction is what's going to trump anything.
- 13:27I don't want to be sitting here on this podcast
- 13:30speaking to an AI. I want to be speaking to you,
- 13:35Michael. You're more interesting. I'd like to
- 13:38think so anyway. You have to realize we're human
- 13:41beings, right? Human beings have a need to reach
- 13:46out and touch another human being. If in that
- 13:50whole automated process, if there was somebody
- 13:53in the beginning of the order, as well as the
- 13:56end of the order, it may have made your time
- 13:58there spent a little bit better. Because you
- 14:01can ask a question, how do you like this? Or
- 14:04is that really this? You can't ask all those
- 14:06questions. You have to just read it and accept
- 14:10it. It could have been that there could have
- 14:12been one person that greeted people at the door
- 14:15to answer the questions floating around the room.
- 14:18That could have been something as well. Instead
- 14:21of just taking my order, just some presence that
- 14:23there is some staff around here. Okay. You help
- 14:28businesses build systems that create more freedom.
- 14:32How do strong systems actually allow leaders
- 14:35to become more present in their relationships
- 14:38instead of more distant? so first of all i just
- 14:42want to qualify what more freedom is because
- 14:44some people just think freedom is more time and
- 14:46maybe yes it could be but in terms of your business
- 14:49i really think it's allowing the business to
- 14:52rely on you less is what freedom is okay having
- 14:56that choice to turn up to the office and all
- 14:59the rest now when you've got less choices to
- 15:04make less decisions to make it can actually mean
- 15:07that you're actually more present with your team
- 15:10it can mean that you can choose to be more present
- 15:13with customers and actually allow that communication
- 15:17allow yourself to look into the business and
- 15:20go how can we improve that like we just talked
- 15:23about that you know burger business before we
- 15:25can sit there and actually have a look and go
- 15:27what can we do differently By building these
- 15:30systems into your business, likes of your automation
- 15:33and your AI to free things up, once we do that
- 15:37and look at the processes in place, it is one
- 15:40less thing that you need to do as a business
- 15:42owner. When you delegate to your team and have
- 15:46the right team and they have the authority to
- 15:48make those decisions that you've put the guardrails
- 15:50in place to be able to do, it's another thing
- 15:53that you need to think about less. It is early
- 15:56here, but I've still read some news today. And
- 15:59one of those articles was about decision making.
- 16:02And they were saying from some study, less decisions
- 16:07are better for us in our brain for whatever reason.
- 16:10I can't quote the study. It was something I read
- 16:12this morning. And someone said, I used to buy
- 16:1530 t -shirts of the same color because I liked
- 16:19them. I thought that was great. Each morning,
- 16:23it's just another decision that he had to make.
- 16:27And the study proved that when people have less
- 16:30to choose from, they ordered more. This was in
- 16:34terms of, I think it was still clothing related,
- 16:37but it got me thinking maybe that's the same
- 16:39with restaurants as well. I go into a restaurant
- 16:41and there's 50 million things on the menu. I
- 16:43can't decide. Just give me a smaller menu maybe.
- 16:46That would be very true. Yeah, so I guess. Coming
- 16:50back to that business owner and that freedom
- 16:51and stuff, the less decisions that you have to
- 16:53make in the day, the better. I believe Jeff Bezos
- 16:57was his business in Amazon. He just expects his
- 17:00top executives just to make that one decision
- 17:02that's needed, usually in the morning, any more
- 17:05than that, and it's too much. And so if you can
- 17:08get your business to a space where it is systemized,
- 17:11where you have more freedom, then you can either
- 17:14make better decisions or connect. connect more
- 17:18and this is don't get me wrong we're talking
- 17:21about big business here with those one decisions
- 17:23a day but the same can be done with sma businesses
- 17:27and whatever you're doing yeah that's very true
- 17:31i'm a former restaurant owner and i can tell
- 17:35you that when you have a menu with 50 items or
- 17:39you have a single menu front and back with items
- 17:44There's no question about it. The smaller menu
- 17:47wins because they will order more off the smaller
- 17:51menu than off the larger menu. Oh, my theory
- 17:54was right. How about that? Absolutely. Absolutely.
- 17:58And people with less choices, some people say,
- 18:01that's it. That's all you got. But you know what?
- 18:04They'll sit there and they'll pick. They'll pick
- 18:06the main course. They'll pick the appetizer,
- 18:09the dessert, a drink, and everything else. Whereas
- 18:12for the bigger menu, they may not order all that.
- 18:15So it goes without saying. And I learned something
- 18:18from my mom a long time ago. She was a director
- 18:22in a big housing authority. And she ran that
- 18:26office so well that if she went on vacation for
- 18:30a week, it would still go on. Right. So she would
- 18:35have that running so well. She would have to
- 18:36come back and take care of problems, of course.
- 18:38But she wouldn't have to worry about leaving
- 18:41for a certain amount of time. If I left and my
- 18:44small business would stop, you have to make it
- 18:47at that point. So that's a very good point that
- 18:50you were making. And I just wanted to say that
- 18:53I have lived through everything that you're talking
- 18:55about. So it's absolutely correct. One of our
- 18:59challenges for our boardroom members is actually
- 19:02the 100 -day challenge, which is to take 100
- 19:06days off and come back to a business that is
- 19:10still running and flourishing, like growing and
- 19:14the rest. So I love that challenge. It's scary.
- 19:19Yeah, it is. Yeah, it is. I can imagine. But
- 19:22it's doable, yeah. Okay. Okay, we'll see about
- 19:27that. When you meet a business owner, what behaviors
- 19:30immediately tell you that they're building a
- 19:34business around values rather than just chasing
- 19:40revenue? First of all, I love the fact that someone's
- 19:44building it around values rather than just chasing
- 19:47it. I really respect that. I was in Wellington
- 19:52last week. So it's the capital of New Zealand
- 19:54and they've got a beautiful waterfront. And it
- 19:58was early in the morning. We're walking along
- 20:00the pier and I was really hanging out for a coffee.
- 20:04And it's the first coffee shop that came along
- 20:06into the building. I went in there and I looked
- 20:09at their cups and everything on there. And he
- 20:10goes, oh, I said, oh, have you got a takeaway
- 20:12cup? And he's like, oh, we've got the recyclable
- 20:15ones there on the wall that you can use and you
- 20:18need to bring them back. And I said, oh, that's
- 20:21not going to work for me because I'm out of town.
- 20:23I'm heading that way. I'm not going to be coming
- 20:25back here. And he's like, sorry. You know what?
- 20:28Didn't really annoy me. I actually respected
- 20:30his values for doing it. Whether it's a smart
- 20:34business financial decision, maybe not. Who knows
- 20:37in the long run, you may have the built up of
- 20:39those customers. But I can tell you that business
- 20:42owner that I met just then, values were key to
- 20:45him. okay yeah yeah and that would be detrimental
- 20:48for me i'm an avid coffee drinker and if they
- 20:52don't have a to -go cup as we would say it then
- 20:56it gets me in my hands i need coffee i need something
- 21:00and if they said sorry i would be very upset
- 21:03so you took it a lot better than what i would
- 21:05have taken it you know what i just from that
- 21:08question i respected that he put his values above
- 21:10everything what you will find though is People
- 21:14that do have the right values, especially when
- 21:18it comes to maybe selling, that they don't promise
- 21:21just plain out lie. There are some people out
- 21:25there that will just do anything for a sale.
- 21:27I don't respect that one bit. I believe that
- 21:31if you do the right job, it'll come back. And
- 21:33as we were saying before, even if you don't sell
- 21:35them on that day, it'll come back to you. They
- 21:38will, their friends will, whoever else. That's
- 21:41true. If you're operating with a servant's heart,
- 21:44and you're trying to make it better for everybody
- 21:47else, there's no doubt that they'll come back
- 21:49or the majority of people will come back. Leadership
- 21:52requires making difficult decisions. How do your
- 21:57personal values guide you through when growth
- 22:01and integrity seem to pull in different directions?
- 22:05I guess in terms of that value, okay, coming
- 22:08back in integrity, that is something that, you
- 22:11know, I like to play by the rules. and i would
- 22:14like to think that there's a whole lot of integrity
- 22:16that becomes behind it you know how i told you
- 22:19that story this is many years ago when i worked
- 22:21at the the doing the finance for the cars okay
- 22:24and i could get the finance i remember getting
- 22:27finance for someone and the deal at the time
- 22:30was probably going to put five thousand dollars
- 22:32in my pocket which was pretty big at that time
- 22:34for one deal but it was like a younger couple
- 22:38they were buying a car that was Just a racy car
- 22:43that you knew they were going to crash and all
- 22:46this kind of stuff. Their jobs weren't that great,
- 22:49but I was able to do my job to get that finance.
- 22:54But I had to sit there and I said, before we
- 22:58sign the paperwork, I pushed it aside. And without
- 23:01the boss or anyone knowing, I said, look, we
- 23:05can actually do this. All we need to do is sign
- 23:08this paperwork. However. I strongly recommend
- 23:12you do not do this. This is way too expensive
- 23:16for you guys, and you will regret it after the
- 23:20case. That was something that I validated at
- 23:26the time. All the way back then, I would have
- 23:27been young. I'll tell you what, though. They
- 23:29still signed it. Okay. That was my question.
- 23:32That was my next question. Did they buy the car?
- 23:38Okay. You can bring a horse to water, but you
- 23:40can't make him drink. Yeah. But at least I did
- 23:42the right thing. Okay. So you need to put some
- 23:44values in there. And like I said, it doesn't
- 23:46mean you're going to lose anything. They could
- 23:48have told 10 friends, you know what? Hey, this
- 23:50guy was really good to us. And, or it could have
- 23:53been slightly. So the money shouldn't be the
- 23:56goal. The helping people should be the goal.
- 24:00The thing is the people in this world, these
- 24:03people that help. More people make more money.
- 24:10Absolutely. That's what it comes down to. Yep.
- 24:13As a business becomes more efficient through
- 24:16technology, do you think empathy, curiosity,
- 24:20and emotional intelligence will become even more
- 24:24valuable, and why? Yes. Look, as technology is
- 24:30taking over, So many things, okay? And we're
- 24:34saying, look, technology is not going to be taking
- 24:36over trades jobs. And then I look on my feed
- 24:39yesterday and there was some robot doing some
- 24:42manual labor work and I thought, oh my gosh.
- 24:44But when it comes down to it, that empathy, what
- 24:47we have as human beings, we need to be the director
- 24:50of these things, okay? And so it is going to
- 24:53be more and more important to do this as some
- 24:57of these... skills, some of these jobs, some
- 25:00of these tasks that traditionally we would have
- 25:03had to do are getting taken over by these tools.
- 25:09But it's happened throughout all the case. We
- 25:12went from fax machine to email and then the internet.
- 25:15Can you imagine life without the internet now?
- 25:18I will tell you, we would not be having this
- 25:21conversation. So it has opened up opportunities
- 25:24as well. So I do believe that there'll just be
- 25:27more opportunities. We do need to stay aware
- 25:29and conscious of what they could be and just
- 25:32go towards those opportunities. But look, these
- 25:35are tools. They're better tools in some case.
- 25:38So use them. But of course, okay, if we are using
- 25:43these tools, what does the future look like and
- 25:45how are we going to use them ourselves? And if
- 25:47you look at AI just as a tool in your toolbox,
- 25:51then you'll be fine. Just like when the car...
- 25:55first came around and yet all the horses and
- 25:58all the everybody shooing the horses, all those
- 26:01people lost their jobs when the car came around,
- 26:05but then they created different jobs. You have
- 26:08to look at it that way. Okay, so let's bring
- 26:10this podcast full circle. If a listener wanted
- 26:14to build a business that created both financial
- 26:17success and a lasting reputation over the next
- 26:21decade. What daily habit would you tell them
- 26:24to develop first? First of all is actually creating
- 26:29those habits and doing them. A lot of business
- 26:34success comes from doing the boring stuff consistently.
- 26:40Habits are key. Motivation, mindset is great.
- 26:45We need that to kick us off. But motivation is
- 26:49only going to take us so far. Okay, you're going
- 26:53to wake up in the morning one day and you're
- 26:54like, oh my gosh, not again. Or, oh, I'm just
- 26:58not feeling it today. But if we have the habits
- 27:01in place, and these habits are going to be different
- 27:04for different businesses. For example, one habit
- 27:08could be for some kind of business is to make
- 27:11networking you talked about. So it could be,
- 27:14you know what, I'm going to reach out to at least
- 27:17one new person a day to network with them. As
- 27:22an example. So that could be a habit. But I just
- 27:26want to hone down that point, that consistency
- 27:29of that habit is what actually matters most.
- 27:34That it's not just one and done. Do that year
- 27:38upon year, build those year upon year. I spoke
- 27:42about this morning in a Chamber of Commerce meeting,
- 27:44consistency and persistence. Two big factors
- 27:49that you have to, once you get that down, once
- 27:53you are consistent in your message and you're
- 27:56persistent until the person says no, but consistency
- 28:01and persistence will get you through so much
- 28:04before you get bogged down with something else.
- 28:07Mitchell, I gotta tell you, you're a great. You're
- 28:10a great guest. You answered everything. You expanded
- 28:13on everything. I loved listening to your stories.
- 28:16If somebody wanted to get hold of you, wanted
- 28:19to be mentored by you, buy something from you,
- 28:22or just call you to say hi, what's the best way
- 28:25for them to get hold of you? Hey, look, you're
- 28:28going to find all our details at coachbirds,
- 28:30all one word, so coachbirds .com. We do offer
- 28:34a free breakthrough session. We'll have a chat
- 28:36together and really just figure out whether we
- 28:39can help or how we can help. If not, we'll definitely
- 28:42point you in the right direction as well. So
- 28:43coachbirds .com, it's going to have everything,
- 28:46free tools and links to LinkedIn and all the
- 28:49rest of that as well. Perfect. Perfect. Today's
- 28:53conversation reminds us that business growth
- 28:56isn't about getting more customers. It's about
- 28:58becoming the kind of leader people want to follow,
- 29:02the kind of company that people want to work
- 29:05with, and the kind of professional people that
- 29:08they're proud to recommend. The best systems
- 29:11don't replace relationships. They protect them.
- 29:14They create the freedom to listen more closely,
- 29:18serve more consistently, and spend more time
- 29:21with people that matter most. Here's your challenge
- 29:24this week. Don't just ask yourself, how can you
- 29:28make your business more efficient? Ask yourself,
- 29:33does this create a better experience for the
- 29:36people I serve? because the strongest systems
- 29:40are built around people, not just processes.
- 29:43If you found value in today's episode, make sure
- 29:46you like, subscribe to Network Unleashed, building
- 29:48profitable connections so you continue getting
- 29:51practical insights on networking, communication,
- 29:55leadership, and business growth. And if this
- 29:57conversation challenged you the way you think
- 30:00about sales and success, share it with a business
- 30:03owner, a sales leader, or entrepreneur in your
- 30:06network. If you're looking for a keynote speaker,
- 30:09executive communication coach, or workshop leader
- 30:12to help you organize, strengthen communication,
- 30:15build trust faster, and turn conversations into
- 30:19a measurable business result, visit michaelaforman
- 30:23.com. So until next time, remember this, the
- 30:27strongest businesses don't win because they have
- 30:30the best pitch. They win because they build trust,
- 30:34lead with integrity, and create relationships
- 30:37that people choose to return again and again.
- 30:41Mitchell, I want to thank you again. You're just
- 30:44a great guest on the podcast. Thanks very much,
- 30:46Michael. A huge thank you to our guests for sharing
- 30:51such incredible insights today. And of course,
- 30:54a big shout out to you, our amazing listeners,
- 30:57for tuning in and spending your time with us.
- 31:00If you're interested in my digital courses, being
- 31:03coached or having me come and talk to your company,
- 31:06just go to Michael and fill out the request form.
- 31:10Remember, networking isn't about being perfect.
- 31:14It's about being present. So take what you've
- 31:17learned today, get out there and make some meaningful
- 31:20connections. If you've enjoyed this episode,
- 31:23please don't forget to subscribe. Leave us a
- 31:26review. and share it with someone who could use
- 31:29a little networking inspiration. Let's keep the
- 31:32conversation going. You can find me on Apple,
- 31:35Spotify, Pandora, YouTube, or my website, foreman
- 31:40.com slash podcasts.