Latest / The imuRgency Room / The Rise Of 'The West Village Girl' Has Made NYC Basic

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The Rise Of 'The West Village Girl' Has Made NYC Basic · The imuRgency Room

• 0:00
  Hello, and welcome to the Big Fat Apple, where MRTS are the
• 0:02
  dirtiest, but our ingredients are the cleanest.
• 0:04
  I'll be your server roomie. What can I get started for you?
• 0:06
  Hi. I think I'll do the, let me
• 0:07
  guess, like Hugo Spritz. Oh, and you're probably going to
• 0:09
  want our super snatch Caesar, too, with the dressing on the
• 0:12
  side. Did I get that right?
• 0:13
  Actually, no. I was going to get your
• 0:15
  signature chicken apple club with the water.
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  Why would you assume that? I Oh, yeah, no, sorry.
• 0:20
  It's just like 90% of the people that come to this West Village
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  location all order the same exact thing and wear the same
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  thing. So I just figured you'd be like
• 0:26
  that. Yeah, no, we're not doing that.
• 0:29
  Hey guys, it's up to emergency and welcome, welcome back to my
• 0:31
  channel. Today.
• 0:31
  The intros are making a strong comeback, so shout out to that.
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  But today we're going to be talking about something that I
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  have recently seen be a topic of conversation online, which does
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  brought not to a larger conversation, which I think is
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  interesting around the concept of digital gentrification.
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  Of this whole phenomenon that we've been seeing of different
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  cities and neighborhoods being picked up by social media
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  romanticize on Lambo at every different aesthetic appeals to
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  that location and having people move there in mass, essentially
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  changing the culture that had already existed in those areas.
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  For the sake of this video, we're mostly talking about this
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  happening with New York, but it's happened in the past with
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  cities like LA, Boston had a moment or is having a moment and
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  more. Now this video is mostly
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  inspired by the recent New York Mag article that came out titled
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  It must be nice to be a West Village girl.
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  And of course, with a title like that, the article did spark up a
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  bunch of discourse and conversation.
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  And in the discourse around the article, there were a lot of
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  valid points made, like having the article be a fun read and
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  sort of capturing the complaints that a lot of native New Yorkers
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  have around the state of New York, specifically around the
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  West Village, with a lot of transplants moving into the city
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  and adopting a similar sort of aesthetic persona, changing the
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  entire culture of the area. And there are also comments in
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  the discourse talking about how there could have been more of a
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  poignant point being made in the article, which is valid.
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  But on the topic of gentrification, this is not a
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  new topic. Like even according to the
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  native New York as themselves, OK, the West Village in New York
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  has been gentrified even before the white tank top, cowboy boot
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  wearing, Pilates loving 20 somethings that are inhabiting
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  the area right now. But what I think is really
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  interesting about the article and the concept of what's going
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  on right now is the intersection that we've been seeing of social
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  media, our digital space, and how it influences our physical
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  spaces. For taking this video and for
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  the sake of this conversation, neighborhoods and the concept of
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  social media influencing a whole culture shift of an entire
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  neighborhood is actually wild. And I'm actually really excited
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  to talk about it. Let's start by framing exactly
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  what we're talking about here. If you didn't know and aren't
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  from New York, and I'm not, but I've heard of it over the past
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  couple years, there's been a big culture shift in multiple areas
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  in New York as New York has become the destination spot for
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  a lot of young people to move to.
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  Like I don't know if you remember, but there was like a
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  huge push for like NYC content like post lockdown.
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  And I don't think it's necessarily slowed up since like
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  it seemed like everyone and their mom was moving to New York
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  for like 2021 onwards. With the influx of day in my
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  life and NYC content flourishing on TikTok, YouTube and the likes
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  with young 20 somethings either just graduating college, high
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  school, or starting a new job. We're just looking for a new
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  place to move, flocking to New York City and jumping on the
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  hype and buzz around the city. Now this isn't to say that New
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  York has not always been the city.
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  Like it is arguably the most recognizable, if not the second
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  most recognizable city in the United States.
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  Like those are the 2 main cities when you think of like America
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  on a macro scale. But it is to say that this
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  shifted interest was different than previously before because
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  it's almost entirely driven by social media and people's
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  assumptions around what the city is like based on what they've
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  seen other people enjoy. In a quote from the Cut article,
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  If the city washed out the last of the neighborhood's bohemians
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  2 decades ago and turned the West Village into a celebrity
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  playground where real adults with real income live, the
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  pandemic turned it into something else entirely.
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  A bustling sorority house essentially getting out.
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  How most people that move to New York and choose to live in West
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  Village all kind of look the same and act the same under
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  interested in the same things. My one critique of this article
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  is that it really does harp on just the women and make it seem
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  like it's just the girls that do this sort of thing, when in
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  reality it's both the girlies and the guys.
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  Like while the West Village girl is very much into things like
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  Pilates, Cartier bracelets, Blank St.
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  Hugo, Spritz's Reformation, Taylor Swift, etcetera,
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  etcetera. I thought the male equivalent is
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  like the Friday finance or tech bro.
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  Like more than likely is interested in day trading, can't
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  dress for his life, artsy for the aesthetic, emotionally
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  manipulative by trade, and so on and so on.
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  But the paint more of a fuller picture.
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  The article goes on to describe the West Village girl saying
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  that they moved through the neighborhood in packs wearing
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  the local uniform, a white tank, light washed jeans and sambas
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  and ice matcha latte in hand and hair slip back into a tight
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  ponytail. Very much the clean girl
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  aesthetic that we've seen popular on tech talk on this
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  channel. We're a big proponent for
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  letting the girlies have fun. OK, but this goes to bring up
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  the question like which girlies are having fun?
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  When you look up images of like the West Village girl or just
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  look at the images in the article, most not all the women
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  depicted are white, thin blonde women wearing similar outfits,
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  all dating the same variation of the same man.
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  And that's coming straight from the Girly's from West Village
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  themselves in the article saying they typically go for the
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  Freddie finance type guys, essentially showing like 1
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  brand, one type 1 flavor of New York girl.
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  And I think when you see things like this and you see the
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  content that all these people are trying to emulate, it's
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  clear to see that like influencers have definitely done
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  their job. Like, yes, the job of an
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  influencer is to, you know, influence people.
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  But seeing how that whole archetype and aesthetic has like
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  dominated a whole neighborhood to fit into this very specific
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  aesthetic is very interesting to say the least.
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  And this goes into the whole conversation as to the role of
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  social media as being a driver for gentrification or at least
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  cultural change in an area. Now like I've been saying, I
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  don't, I live in New York and I have never lived in New York.
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  But from what I understand, there are more eminently
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  gentrified areas in New York that are and have been
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  displacing low income people, especially low income black and
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  brown people. But when it comes to the
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  gentrification of the West Village, we can't attribute that
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  solely, if not at all really to 20 something tik tokers that
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  we've been talking about. This has been going on for a
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  while and truly started long before the 80s and 90s.
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  It's time for a little history lesson my friends.
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  If you didn't happen to know the lore of the West Village because
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  I don't know why the average person who doesn't live in New
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  York would. Up until around the 1890's.
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  The West Village used to be pretty black up until around the
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  1890s, with the area actually starting the first professional
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  black theater in the country called the African Grove.
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  But that only lasted until around the turn of the century
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  where black and brown people's houses were replaced with
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  tenement buildings to make room for the newly arriving Italian
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  immigrants. This is around the same time
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  where the first Bohemians started really taking root in
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  that area, with Walt Whitman being one of them.
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  And it wasn't until after this and after that time, the
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  neighborhood was home to Irish, Italian and Puerto Rican
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  immigrants, dockworkers, schmex workers, artists, writers, gay,
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  lesbian and transgender people. And around this time, the West
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  Village is really seen as a place for artists, writers,
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  creatives, basically anyone looking for somewhere to live
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  cheaply. But that quickly changed as more
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  wealthy people started moving into the area and changing up
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  how that area looks and went about culture.
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  And I think that this goes to show that despite the culture
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  changing yet again nowadays, this has been something that has
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  been years, decades in the making.
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  People often talk about the loss of like bohemian culture in the
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  West Village, and a lot of that is because many times
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  gentrification will commodify culture and make it more
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  palatable to potential higher income residents through things
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  like public art and art washing. And as mentioned in the New York
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  Mag article, after the bohemian and artsy culture came the holes
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  in the city type of crowd, making the West Village into a
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  celebrity playground for people working in fashion, publicist,
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  marketing, etcetera, etcetera. And none of this is to say that
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  like places need to remain the same forever and that places
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  like the West Village can't change.
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  Just like how in LA the culture in silver like has been
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  gentrified for a long time. Like yes it's heartbreaking for
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  a long time residents and yes there are real repercussions and
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  it sucks when it happens and it doesn't really seem like
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  anything is going to change. Like the residents of those
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  communities specifically with the West Village will be fine.
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  Like for the West Village specifically, yes these women
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  are aiding and gentrification. But unfortunately this is not
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  new. The area's already been
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  gentrified in the West Village situation aside, I think it's
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  less interesting that like a previously gentrified area is
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  being re gentrified again. I think the more pressing point
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  or interesting point is seeing how social media is directly
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  playing a factor into how gentrification is happening in
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  modern day, especially with how social media is driving this
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  homogeneous or samey culture of like the white T-shirt and
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  jeans, the Pilates, like this area collecting all these people
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  with very similar interests that maybe did not have those
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  interests before, but saw these interests be romanticized on
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  social media and coming to this one place to embody that
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  identity with others. And on a high level, you think
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  like, oh, wow, that's a pretty interesting thing
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  sociologically. But like the the outcome is just
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  not, it's not giving because what we're getting out of this
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  is like a single noted characterization that's creating
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  an almost shallow culture with little to no diversity.
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  Like, again, see the pictures in the article.
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  Like, I think this is one of the first times we're seeing through
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  TikTok of these places becoming memeable or like influencing
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  people to move to a neighborhood or adopt an entirely different
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  identity based on the neighborhood that they live in
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  and what they've seen on social media.
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  And I guess the question I present here is like, isn't this
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  to its own form of tensification or at least a takeover of the
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  previous culture? I saw a comment on a TikTok that
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  actually was pretty interesting here where the poster says yes,
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  the West Village has long been overpriced and gentrifying.
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  But my gripe is that these people don't seem to have
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  respect for the neighborhood or an interest in being part of the
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  community or caring about the artistic path of the
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  neighborhood. Like it's truly like the whole
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  concept. Like taking an image of an
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  image. Like what are you losing?
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  Like what aspect of culture, authenticity, whatever would
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  have you are you losing when you continuously gentrify or rebrand
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  the culture? Like, at what point do you
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  completely lose sight of what was originally there entirely?
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  And I think that this is really interesting because in like
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  traditional forms of gentrification or at least like
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  population or like demographic terraforming, it usually things
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  like companies or like corporations buying up a bunch
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  of land, apartments, spaces, whatever would have you and like
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  funneling a bunch of their employees or a bunch of people
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  that they feel like would fit like their aesthetic into
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  certain areas. Like think of like the tech
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  towns like Amazon, Meta, Apple, whatever would have you out in
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  like Silicon Valley or like the West Coast, like buyout or build
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  these entire towns specifically for their employees and for
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  their ecosystem. So like everyone's kind of the
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  same. We're seeing that now, but like
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  for free. Like instead of being paid to
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  move and gentrify, these people are pegging to go and gentrify
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  based on what they've seen on social media.
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  Like we don't need to sell jobs to people anymore.
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  We just need to sell vibes and people move in mass.
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  And as a byproduct of this, we're starting to see cultural
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  monikers or like metropolitan city based in jokes, both in
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  real life with like people that live in specific locations and
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  getting specific attributes. Like one comment said, like what
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  about Murray Hill boys? Like what does that mean?
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  Like they're monikers that are really only relevant to people
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  that live there and really build like that in Group community of
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  people that live there. Like in LA, there's things like
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  the Silver Lake mustache man or Venice cowboy.
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  Like it's just really interesting to see how social
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  media is truly influencing these neighborhoods.
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  But I have to say, like, while this is different, this isn't
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  necessarily the first time we've seen social media take hold of
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  landscapes like of actual spaces, not necessarily in a
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  gentrifying way, but more so like social media taking up
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  physical spaces. Like maybe not to the same level
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  of New York, but I remember back in like 2014 and 2016 LA had its
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  like LA was like the place where a lot of people would like move
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  for the aesthetic for the vibe before New York really took off.
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  But like one example, tell me this is Tunish but like do y'all
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  remember like the original hype house?
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  Like not the hype house like tik tokers.
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  I'm talking about like 1600 Vine, which essentially if you
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  did not know was like the original like hype house for
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  Viners. Like all of the biggest Viners
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  all lived in this one apartment building up the intersection of
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  Vine in Hollywood in LA. Like it was crazy.
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  Like, let me set the scene. It's 2014.
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  Yes, that 2014 Vine has been out for two years and has created a
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  gaggle of popular creators on the app, people like Logan and
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  Jake Paul, Amanda Cerny, Juan Pazarita, Lele Pons, Gabby Henna
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  and King Batch. And all of these creators
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  collectively moved to an apartment complex off Vine in
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  Hollywood. But this is just something that
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  was truly iconic at the time, just in terms of like Internet
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  and pop culture. Because again, this is like one
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  of the first times that you see a bunch of creators, like being
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  a creator, or at least like a popular.
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  Their creator was still relatively new at that time, but
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  like there weren't a ton of big influencers and they have them
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  all in one centralized area, all making contact with each other
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  crazy. And even then, eventually more
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  Viners and Youtubers moved into that same building, like
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  transforming that space. It was so iconic that it even
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  got a mention in the New York Times article back in 2017
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  saying that 1600 Vine offers a peek into the booming ecosystem
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  of these social media stars. As in any cauldron of attention
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  seekers who live and work together in the same building.
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  It's an atmosphere rife with clichedness, jealousy,
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  insecurity, and the social hierarchy of high school.
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  Except everyone knows precisely how popular or unpopular you
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  are, and it's amplified by the fact that influencers could
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  become millionaires with the following on par with any movie
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  stars. Harsh.
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  It seems like they didn't really love influencers too much in
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  2017. How far we've come and as you
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  may or may not remember or imagine when you put a bunch of
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  influencers known for making crazy content, crazy stunts,
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  loud screaming videos. The apartment management
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  building had to put in some new regulations as they were
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  receiving complaints from other residents.
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  So they instated some no filming in or by the pools and no large
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  cameras in common areas regulations which then later
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  evolved into no filming in common areas period.
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  And because of limitations like this, people began moving out or
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  getting evicted. I agree, pay study for this is
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  Logan Paul and a quote. His escalating stunts in March
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  alone included dangling a $20 bill from his balcony, including
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  a fishing rod to tempt passers by, rigging a zip line over
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  Hollywood Blvd. to send gifts to fans camped outside, and
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  pretending to be shot as fans watched in war outside his
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  window. I actually did not know that
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  most of this stuff happened. He used to do a lot.
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  And of course all of this led to him not getting his lease
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  renewed. Apparently he recorded that
• 13:32
  conversation with him not getting his lease renewed in his
• 13:34
  vlog. He moved across the street and
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  he was asked to leave there too. So whether you're a fan of them
• 13:38
  or not, it's undeniable that most of the influencers that
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  were a part of this culture move to 1600.
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  Vines still have huge platforms and their success is transferred
• 13:45
  over to other platforms. But like one question I've like
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  always been wondering is like, did they all collectively decide
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  to move to that one apartment? Or was it like they saw more and
• 13:52
  more people moving there so they decided they needed to move
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  there too? Like I want to know how that all
• 13:56
  happened because the fact that a bunch of Viners took over an
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  apartment building is crazy. And to clarify for this whole
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  point, this isn't said like the OG Viners gentrified Hollywood,
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  but it's undeniable that it shifted something culturally and
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  dynamic wise in the neighborhood.
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  Like again, think back to romanticize 2014 to 2016 LA.
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  It was romanticized to a level that it is still currently to
• 14:17
  this day thought back on as like nostalgic content.
• 14:20
  Like we missed that era like the King Kylie era, the flower crown
• 14:22
  era, the Earth Cafe pink wall of it all.
• 14:25
  Like this truly is not new. The romanticization of like
• 14:28
  everyone wanting to move and live in this one area and embody
• 14:31
  this certain life style has not been new in the social media
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  sense, but it's just so interesting to see how social
• 14:37
  media influences people's living moving habits and how it
• 14:40
  transforms areas now. Now we've been throwing around
• 14:43
  this word or what? And it's a cornerstone of like
• 14:45
  this article, but gentrification.
• 14:47
  I think it's important to contextualize what we're talking
• 14:49
  about when we're talking about gentrification.
• 14:50
  So here's the definition. According to the Urban
• 14:52
  Displacement Project, gentrification is defined as a
• 14:55
  process of neighborhood change that includes economic change
• 14:57
  and in a historically disinvested neighborhood by
• 15:00
  means of real estate investment and new hiring income residents
• 15:03
  moving in, as well as a demographic change, not only in
• 15:06
  terms of income level, but also in terms of changes in education
• 15:08
  level or racial makeup of residents.
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  And while this doesn't 100% apply to the West Village
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  because in most of our lifetimes and in recent history, it's been
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  gentrified for a while as we've been talking about making it, in
• 15:19
  my opinion, less impactful gentrification than if it was
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  disenfranchising or pushing out like current low income
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  neighborhoods, which is happening across the country.
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  It undoubtedly brings like a cultural shift to the city.
• 15:30
  And I think one thing that I want to talk about and honestly
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  is like the more harmful part for cases like West Village,
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  where like it's not necessarily people that are already
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  disenfranchised becoming more so disenfranchised, but more so a
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  age demographic shift. Is like oftentimes for things
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  like this, where there is like a rise in gentrification or there
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  is a population shift or like a city becomes super hot and
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  trendy, is that people from outside the city or outside the
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  neighborhood will flock to the city or neighborhood, want to
• 15:58
  change everything about the city or neighborhood to like fit
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  their needs, their interests, disregard or closing down any
• 16:03
  previous businesses, shops and tractions or whatever that
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  existed before the boom. And then eventually and
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  inevitably in a couple of years, when the trend or the excitement
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  or the hype around the city dies off and most people move out of
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  that city, they leave the city or neighborhood of shell of
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  itself, completely devoid of the culture that it had before.
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  And I think that that is a huge issue.
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  Like you can see it very visibly in cities like San Francisco.
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  There's a movie called The Last Black Man in San Francisco, and
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  there's a scene that really shows the difference between
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  like a gentrifier mentality and a local mentality and the scene
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  and essentially depicts like an older wave of gentrifiers.
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  That being the hipsters of San Francisco being upset with the
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  new wave of gentrifiers in San Francisco being like the tech
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  Bros and startup people and the hipsters essentially abandoning
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  the city, no loyalty to it or adding value to the culture.
• 16:45
  And I think that that really is the cornerstone to a lot of
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  frustrations that locals have, or at least the transplants that
• 16:51
  have actually done the part to integrate into a city.
• 16:54
  Because for a lot of transplants or gentrifiers, whatever you
• 16:57
  want to call them, they view a new treading city as like this
• 16:59
  playground in place for their own personal character
• 17:02
  development for this area in their life and then take off and
• 17:04
  leave somewhere else. Somewhere safer to like settle
• 17:07
  down once the city no longer suits them.
• 17:08
  Which again, isn't necessarily a bad thing in and of itself.
• 17:11
  But when it's happening in mass and you see like this exodus of
• 17:13
  people after again quickly and drastically reshaping the
• 17:16
  culture demographics, an economy of a certain location just up
• 17:20
  and leaving does have impacts for people that do choose to
• 17:22
  stay there or have no option to leave who are there in the 1st
• 17:25
  place. Like, I imagine it's so
• 17:26
  frustrating to have a whole culture of an area stripped,
• 17:29
  stripped and extracted and then replaced just for those same
• 17:31
  people to go and abandon it. And I guess my last point for
• 17:34
  all this is to say like, yeah, no, moving to a new place, it
• 17:37
  doesn't make you inherently a bad person.
• 17:39
  Like if you're not a bad person or a crazy gentrifier, to move
• 17:42
  to New York, to move to LA, to move to whatever city you want
• 17:44
  and to live your life. And I do think there are more
• 17:47
  ethical ways to go about moving or gentrifying or taking up
• 17:51
  space as a new person in a new community for you.
• 17:53
  Things like integrating yourself more into the already existing
• 17:56
  culture and community of the neighborhood or city that you're
• 17:58
  living in, getting involved, give back to the communities
• 18:01
  that you're living in. And stop saying things like
• 18:03
  you've discovered a new hidden gem that you're obsessed with
• 18:05
  and it's so cheap and local. And then go on to list a place
• 18:08
  that has existed in that neighborhood for years and is a
• 18:10
  staple of the neighborhood and everyone knows about.
• 18:11
  Like, research neighborhoods you plan on moving in, get to know
• 18:14
  them. And more importantly, join
• 18:15
  existing places and programs and help support and build them.
• 18:19
  Because we said this in all the more sociocultural side of the
• 18:22
  times videos that we do on the channel.
• 18:24
  But like, getting involved in community really does help a
• 18:27
  lot. Lovely things that we have going
• 18:29
  on right now. But yeah, y'all, that's gonna be
• 18:31
  it for this video. I guess question to leave y'all
• 18:33
  off on is if this is a thing, if the whole Tik Tokification of
• 18:38
  physical places is a thing and continues to go on taking over
• 18:41
  places like the West Village, San Francisco, whatever would
• 18:44
  have you? What place do you think is next?
• 18:46
  In what shape do you think it's going to take?
• 18:48
  Let me know all your thoughts in the comments section below.
• 18:50
  Thank you so, so much for watching again.
• 18:51
  If you're new to the channel, then definitely don't forget to
• 18:53
  subscribe with the like and follow me on my social medias at
• 18:55
  emergency on Instagram, TikTok and Twitter.
• 18:58
  Other than that, y'all, I have an emergency and I will see you
• 19:00
  in the next video please.