Latest / Small Business Success with Fexingo: Local Companies, Main Street Stories, and Community Commerce
How a Local Florist Uses Subscriptions to Beat the Big Boxes
In this episode, Lucas and Luna visit Petal & Stem, a small florist in Portland, Oregon that has built a thriving subscription business selling weekly flower arrangements for $35 a month. Owner Maya Torres explains how she studied the economics of 1-800-Flowers and local grocery store floral departments, then designed a model that undercuts both on price while delivering higher quality. The hosts break down the unit economics: 80 percent gross margin on subscriptions versus 45 percent on walk-in bouquets, 70 percent retention after six months, and a waitlist of 400 people. Maya also shares…
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