Latest / The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers / Why Mobile Healthcare Providers Need Different SEO Strategies [Propel Playback]

Transcript

Why Mobile Healthcare Providers Need Different SEO Strategies [Propel Playback] · The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers

• 0:26
  Speaker 1: Welcome to the Clinic Marketing Podcast.
• 0:28
  Speaker 1: I'm Darci Sullivan from Propel Marketing and Design, and I'm thrilled to have you here today because we're tackling a topic that's increasingly relevant local SEO for mobile massage therapists and other mobile healthcare providers.
• 0:44
  Speaker 1: When we think of healthcare businesses, we often picture traditional brick and mortar clinics, but times are changing.
• 0:52
  Speaker 1: Mobile services are booming.
• 0:55
  Speaker 1: We're talking about businesses like mobile chiropractors, mobile med spas, mobile massage therapists and even mobile mental healthcare providers.
• 1:04
  Speaker 1: What was once a niche market has become a full-on.
• 1:09
  Speaker 1: But here's the deal with growth comes competition.
• 1:13
  Speaker 1: Mobile service providers are now competing not just with other mobile businesses, but also with traditional location based clinics.
• 1:22
  Speaker 1: So how do you ensure potential clients find you first?
• 1:26
  Speaker 1: That's where local SEO comes into play.
• 1:30
  Speaker 1: Let's start with the basics.
• 1:32
  Speaker 1: What makes local SEO for mobile providers different from SEO for a physical location?
• 1:40
  Speaker 1: A traditional business relies heavily on its address to rank in local searches.
• 1:45
  Speaker 1: Google can tie the business to a specific spot on the map, but with a mobile business, there's no fixed address.
• 1:53
  Speaker 1: Instead, you serve a service area, sometimes a very large one.
• 1:58
  Speaker 1: This unique setup means you need a tailored approach to local SEO.
• 2:03
  Speaker 1: One of the first things you should understand is how Google sees service area businesses, or SAB.
• 2:10
  Speaker 1: These are businesses that go to the customer rather than the customer coming to them.
• 2:16
  Speaker 1: Think about painters, locksmiths or cleaners.
• 2:19
  Speaker 1: They've been doing the SAB thing for years.
• 2:22
  Speaker 1: Now.
• 2:23
  Speaker 1: Healthcare providers are joining the party, making services like massage therapy, physical therapy and even med spa treatments more accessible than ever.
• 2:33
  Speaker 1: The big difference for mobile providers is that your clients don't care where you are.
• 2:39
  Speaker 1: They care about where they are and whether you can get to them.
• 2:43
  Speaker 1: This means your local SEO needs to prioritize relevance how well your services match what people are searching for and prominence how visible and trustworthy your business appears online.
• 2:56
  Speaker 1: Let's break this down with some actionable steps, starting with your website.
• 3:02
  Speaker 1: Even though you're mobile, you still need a website that clearly communicates your services and your service area.
• 3:10
  Speaker 1: Your website is often the first impression people have of your business, so make it count.
• 3:16
  Speaker 1: One way to do this is by creating city-specific landing pages for the major areas you serve.
• 3:23
  Speaker 1: For example, if you operate in South Florida, you might have pages for Miami, fort Lauderdale and Boca Raton.
• 3:31
  Speaker 1: Each page should include unique content that speaks to the needs and interests of clients in that area.
• 3:38
  Speaker 1: Don't just copy and paste the same text for every page.
• 3:42
  Speaker 1: Google frowns on duplicate content.
• 3:44
  Speaker 1: Instead, highlight what makes each location special.
• 3:48
  Speaker 1: For example, your Miami page might talk about helping clients recover from the stress of a busy city lifestyle, while your Boca Raton page could focus on services for retirees looking to maintain mobility and relaxation.
• 4:04
  Speaker 1: Tailoring your content like this not only helps with SEO, but also makes your website more engaging for potential clients.
• 4:14
  Speaker 1: And speaking of engagement, let's talk about content.
• 4:17
  Speaker 1: High-quality, locally relevant content is your SEO best friend.
• 4:22
  Speaker 1: Think blog posts about tips for staying healthy during Miami's humid summers, or how mobile massage therapy can help after a long day at Art Basel.
• 4:33
  Speaker 1: The more you connect with your audience's local interests, the more likely they are to trust you as an expert in your field.
• 4:41
  Speaker 1: Another key piece of your local SEO strategy is optimizing for voice search.
• 4:47
  Speaker 1: Think about how often you've asked Alexa, siri or Google Assistant a question.
• 4:53
  Speaker 1: Many of your potential clients are doing the same thing.
• 4:57
  Speaker 1: They're asking things like who's the best mobile chiropractor near me?
• 5:02
  Speaker 1: To show up in those results, you need to use long tail keywords, phrases that mimic how people speak.
• 5:09
  Speaker 1: For example, instead of just mobile massage therapist, you might use a phrase like looking for a mobile massage therapist in Miami who can come to my home.
• 5:20
  Speaker 1: Adding an FAQ section to your website is a great way to include these conversational phrases.
• 5:28
  Speaker 1: Naturally, now let's shift gears and talk about your Google Business Profile, or GBP.
• 5:34
  Speaker 1: If you're not already using this tool, you're missing out on a huge opportunity.
• 5:40
  Speaker 1: Your GBP is essentially your business's online storefront, even if you don't have a physical location.
• 5:47
  Speaker 1: Since you're mobile, you'll set up your Google Business profile a bit differently than a traditional business.
• 5:54
  Speaker 1: For starters, don't add a physical address unless you actually have one.
• 5:59
  Speaker 1: Instead, define your service area by listing the cities or zip codes you cover.
• 6:05
  Speaker 1: Google allows up to 20 areas, so choose wisely.
• 6:09
  Speaker 1: Your Google business profile should also include high quality photos of your services, a clear description of what you do and regular updates.
• 6:20
  Speaker 1: For instance, if you're running a special on holiday gift certificates for mobile massages, add a post about it to your profile.
• 6:29
  Speaker 1: And don't forget to collect and showcase reviews.
• 6:33
  Speaker 1: Reviews are a cornerstone of local SEO because they build trust and credibility.
• 6:39
  Speaker 1: Encourage happy clients to leave a review by sending them a quick follow-up email with a direct link to your GBP.
• 6:49
  Speaker 1: Now let's touch on linking both internally on your website and externally with local businesses.
• 6:55
  Speaker 1: Internal linking helps guide visitors through your site and boost SEO by creating a clear structure.
• 7:03
  Speaker 1: For example, if you're writing a blog post about the benefits of mobile massage therapy, link to your booking page or service area pages.
• 7:13
  Speaker 1: Externally, partnerships with local businesses can be a game changer.
• 7:18
  Speaker 1: If you're a mobile massage therapist, you might team up with a local yoga studio, gym or wellness coach.
• 7:25
  Speaker 1: Linking to each other's websites not only increases visibility, but also signals to Google that you're a trusted player in the community.
• 7:35
  Speaker 1: Finally, let's talk about social media.
• 7:37
  Speaker 1: Love it or hate it, social media is an essential piece of the puzzle.
• 7:42
  Speaker 1: You don't have to post every day or create elaborate campaigns, but you do need to be present.
• 7:49
  Speaker 1: Use social media to drive traffic to your website by sharing updates, blog posts and special offers.
• 7:56
  Speaker 1: For example, if you write a blog post about five ways to relax during the holidays, create a quick social media post with a link to the full article.
• 8:08
  Speaker 1: Or if you're interviewed on a podcast, share the link and invite your audience to listen.
• 8:14
  Speaker 1: At the end of the day, local SEO for mobile providers is all about making it easy for clients to find and choose you.
• 8:23
  Speaker 1: It takes time and effort, but the payoff is worth it.
• 8:27
  Speaker 1: And if you're feeling overwhelmed, remember that help is available.
• 8:31
  Speaker 1: Propel Marketing and Design specializes in helping mobile healthcare providers grow their businesses.
• 8:38
  Speaker 1: Book a free discovery call and let's create a customized SEO strategy that works for you.
• 8:46
  Speaker 1: Thanks for joining me today on the Clinic Marketing Podcast.
• 8:51
  Speaker 1: If you found this episode helpful, please share it with others in the healthcare space and don't forget to subscribe so you never miss an episode.
• 9:01
  Speaker 1: I'll see you next time.