How to Craft an Irresistible Hook | Ep. #791

Marketing School - Digital Marketing and Online Marketing Tips · Sep 30, 2018 · 10m

In episode #791, Eric and Neil discuss how you can figure out your messaging. Tune in to hear how you can create an irresistible hook.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Craft an Irresistible Hook

[00:36] A Hook is something that draws people in.

[01:10] If you think about Squatty Potty (the bathroom accessory), they did $20 Million in revenue.

[01:36] They ran a commercial where a Unicorn was pooping rainbow ice cream and the spokesperson then ate said ice cream.

[02:15] Neil is testing out a headline hook right now.

[02:30] He also offers free resources.

[02:45] BuzzSumo…