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Opening Weekend: EP-4: "The Assignment of a Lifetime" – Jim Fredrick
Opening Weekend: Selling Hollywood with Jim Fredrick continues on the TG&TG feed.
This week Jim rides solo, revisiting the campaign he calls "the assignment of a lifetime": Harry Potter and the Sorcerer's Stone. As senior vice president of creative advertising at Warner Brothers, he traces the campaign from an illustrated owl poster with no actors in sight to a $90 million opening weekend that turned one film into a franchise.
Takeaways:
The call upstairs. A 1999 meeting with his boss turns into the assignment of a lifetime.
Freezing in Leavesden. A week cutting a promo reel on location…
The skinny
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