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It’s the Time to Try: Michelle Cordeiro Grant of Lively
Back in January, Michelle Cordeiro Grant, CEO and founder of Lively (those cute bras you see on Instagram!), was consumed by ways to expand the brand’s brick and mortar presence. What seemed like a paramount concern quickly changed as the news of coronavirus set in.
With shoppers now spending more time online looking for purchases, Michelle decided to embrace the challenge, rather than shy away from it. Taking inspiration from such well-known companies as Apple, Exxon and Disney, all of which started during “periods of correction,” Michelle shares her belief that this is actually a fertile…
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