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Latest / Driven: Unscripted Success

From Teen Entrepreneur to CEO: Starting a Company at 16 and Building a Business Empire

At just 16 years old, Aleksandar Jovicic turned a love for lowriders into his first business selling car parts online. From being a refugee to founding Executive Digital, a powerhouse digital marketing firm, Aleksandar’s journey is filled with resilience, hustle, and innovation.

In this high-energy episode, Aleksandar shares how his street smarts shaped his early business thinking, how he built a company with a team-first culture, and why he believes every employee should be a thought leader. He also opens up about the absence of mentors in his journey — and how he’s now paying it forward for…

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