#236: Ask Jan - How can I clearly explain who my ideal customer is and how I help them?

I'm walking into 2024 with a new weekly session on the show called 'Ask Jan' where I'm answering a listener question every week.

Today's question comes from Robyn Sessoms, "how can I clearly explain who my ideal customer is and how I help them?"

Clarifying your elevator pitch so you clearly state who you help and how is one of the most difficult tasks in business!

But, I'm here to help. In tis episdoe we cover...

The best questions to ask when you're drilling down on your ideal customer avatar

How to craft the perfect value proposition

The 2 best ways to explain your elevator pitch

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The skinny

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