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A single woman looking for love advertises on a billboard to help her find 'the one' · INSIGHT TODAY

• 0:00
  Speaker 1: Lisa Catalado is looking for love.
• 0:03
  Speaker 2: I really do want to find somebody who I'm compatible with.
• 0:07
  Speaker 2: I'm searching for the love of my life.
• 0:10
  Speaker 1: She's tried all the apps, the endless swiping, with one
• 0:14
  Speaker 1: dead end after another. But now, at age forty two.
• 0:17
  Speaker 2: I don't understand what's going on, but I figured it's
• 0:20
  Speaker 2: time for a bold move.
• 0:21
  Speaker 1: She's taking a drastic step.
• 0:23
  Speaker 2: This is something I never thought I would do, and
• 0:26
  Speaker 2: I can't believe any of this is happening right now.
• 0:29
  Speaker 1: Going old school and buying ad space on multiple digital
• 0:32
  Speaker 1: billboards scattered throughout San Francisco Bay Area highways. What has
• 0:37
  Speaker 1: been the strangest part of this whole thing.
• 0:40
  Speaker 2: It is really strange seeing myself up on a billboard.
• 0:44
  Speaker 1: I really a hey. I the billboards driving traffic to
• 0:51
  Speaker 1: her own website, Married Lisa, where potential suitors can apply
• 0:55
  Speaker 1: to date her, her quest for love going viral. She
• 0:59
  Speaker 1: was frustrat with the apps, so she decided to think bigger.
• 1:03
  Speaker 1: Why do you think this struck such a nerve?
• 1:05
  Speaker 2: I think that it really touches upon the frustration that
• 1:08
  Speaker 2: a lot of people have with trying to date. Right now,
• 1:12
  Speaker 2: dating is hard.
• 1:13
  Speaker 1: More than three thousand applications pouring in from around the world.
• 1:18
  Speaker 2: These are some of the applications I've gotten.
• 1:20
  Speaker 1: This is so exciting, Lisa printing out the top contenders.
• 1:23
  Speaker 2: And this is all within the last nine or so days,
• 1:27
  Speaker 2: nine ten days. I've lost track at this point, and
• 1:31
  Speaker 2: I'm going to go through everything manually. It is going
• 1:34
  Speaker 2: to take a while, but I'm going to do the
• 1:35
  Speaker 2: best I can.
• 1:36
  Speaker 3: Look.
• 1:37
  Speaker 4: I think courage favors the bold and life, and all
• 1:41
  Speaker 4: the more power to her if she is making dating
• 1:46
  Speaker 4: such a conscious choice.
• 1:48
  Speaker 1: Lisa's plight not uncommon these days. The modern dating scene
• 1:52
  Speaker 1: is not working out for many singles.
• 1:54
  Speaker 4: Have you guys, ever seen a hot single guy in Atlanta?
• 2:01
  Speaker 1: Same bill?
• 2:02
  Speaker 3: I am back on Hinge and I do see what
• 2:07
  Speaker 3: y'all mean.
• 2:09
  Speaker 1: Between all the swipes, likes, double taps, and dms. Almost
• 2:14
  Speaker 1: eighty percent of singles say they experience some degree of emotional, mental,
• 2:19
  Speaker 1: or physical exhaustion from dating apps.
• 2:22
  Speaker 3: There's this real recognition that something isn't working for a
• 2:25
  Speaker 3: lot of people anymore.
• 2:26
  Speaker 1: But fatigue, it is probably a really good word.
• 2:29
  Speaker 4: It's just so heactic right now, and it's really hard
• 2:31
  Speaker 4: to bind.
• 2:32
  Speaker 3: A genuine connection.
• 2:33
  Speaker 4: The good side of dating apps is there's so many
• 2:35
  Speaker 4: more people. The underbelly of that is there's so many
• 2:39
  Speaker 4: more people that can potentially say no to us or
• 2:42
  Speaker 4: ghost us. So every advantage has its disadvantage.
• 2:46
  Speaker 1: Lisa shared that she was engaged in her thirties, but
• 2:49
  Speaker 1: tragically her fiance passed away from a terminal illness. To
• 2:53
  Speaker 1: have that kind of tragedy, what was that like for you?
• 2:57
  Speaker 1: How did you get through it?
• 2:58
  Speaker 2: It's difficult. It's really difficult to lose somebody, especially somebody
• 3:01
  Speaker 2: that close. But I was motivated to start dating again
• 3:05
  Speaker 2: because I do want to try to start a family.
• 3:07
  Speaker 1: Hopping back into dating was a challenge. Apps like Hinge, Bumble,
• 3:12
  Speaker 1: and Tinder were new to her, So was the phenomenon
• 3:15
  Speaker 1: of ghosting.
• 3:16
  Speaker 3: He chose that easy way out. He chose to just
• 3:19
  Speaker 3: ghost you and never respond.
• 3:20
  Speaker 2: I had dozens and dozens and dozens of matches on
• 3:23
  Speaker 2: all these different apps, and the conversations either just completely
• 3:27
  Speaker 2: fizzled out after a few little back and forth notes,
• 3:31
  Speaker 2: or most of the time no conversation at all.
• 3:34
  Speaker 1: Fed Up, Lisa says, it was time to take a
• 3:36
  Speaker 1: bold step. This is the website.
• 3:39
  Speaker 2: This is the website. I did a good job at
• 3:41
  Speaker 2: thank you, And I do have you know a section
• 3:44
  Speaker 2: about myself. We have the menu page here, there's fast facts, who,
• 3:48
  Speaker 2: I'm looking for, videos, why the website.
• 3:51
  Speaker 1: Her criteria laid out clearly.
• 3:53
  Speaker 2: And I'm asking for their you know, their religious beliefs,
• 3:56
  Speaker 2: political affiliation, education, and and then I have a lot
• 4:00
  Speaker 2: of dropdowns that are just yes and noes. I'm looking
• 4:02
  Speaker 2: for thirty five to forty five, with flexibility a year
• 4:06
  Speaker 2: or two on either end, and I feel like that's
• 4:09
  Speaker 2: a pretty comfortable range for me. I'm getting men as
• 4:12
  Speaker 2: young as nineteen and as old as seventy eight.
• 4:15
  Speaker 3: But what about events? Events?
• 4:16
  Speaker 4: Events? You asked?
• 4:17
  Speaker 1: I listen with more singles like Lisa ditching the apps.
• 4:21
  Speaker 1: They're thinking out of the box, turning to niche events
• 4:24
  Speaker 1: to meet like minded people, like running clubs. Last time
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  Speaker 1: there were thirty people there and look any people there
• 4:30
  Speaker 1: are now, or a pizza tour.
• 4:35
  Speaker 2: I'm really prioritizing in person connections, kind of just meeting.
• 4:39
  Speaker 1: People by chance or an old school matchmaker.
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  Speaker 4: If you want to go out and get off the
• 4:45
  Speaker 4: dating apps and do something different, think about things that
• 4:48
  Speaker 4: you actually like to do, are good at, or bring
• 4:52
  Speaker 4: you joy. For example, so many of my clients now
• 4:55
  Speaker 4: are deciding they want to play pickleball.
• 4:58
  Speaker 1: Three two, there we go. Pickleball maybe one of the
• 5:02
  Speaker 1: hottest new sports, but it's also become a hot new
• 5:05
  Speaker 1: dating scene.
• 5:06
  Speaker 3: We just want you to like get on the court
• 5:08
  Speaker 3: because the more you get out there, the more likely
• 5:11
  Speaker 3: you are to meet your person.
• 5:12
  Speaker 1: Colorado resident Annalisee Niebauer is bringing romance to the pickleball
• 5:16
  Speaker 1: courts with her new app called pickle Match.
• 5:19
  Speaker 3: We have twelve hundred people between like the downloads and
• 5:24
  Speaker 3: the wait list, and then for our events we always
• 5:27
  Speaker 3: book them out. So our events are like very fun
• 5:30
  Speaker 3: and well attended.
• 5:31
  Speaker 1: The app matches people who already share a love for
• 5:34
  Speaker 1: the sport and are also looking for love.
• 5:37
  Speaker 3: At the events, we do something called pickleball speed dating,
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  Speaker 3: which is really fun and so it's this like fast
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  Speaker 3: paced rotation where you end up playing with like five
• 5:46
  Speaker 3: six different people throughout the course of the night.
• 5:49
  Speaker 1: The fun on the court helps take away some of
• 5:51
  Speaker 1: the pressures of dating.
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  Speaker 3: And then at the end of the night, especially at
• 5:54
  Speaker 3: our single events, I love watching people exchange numbers. That
• 5:57
  Speaker 3: like gives me so much joy.
• 6:00
  Speaker 4: Love is coming to you. It's a when, not an
• 6:03
  Speaker 4: if all you have to do is continue to date
• 6:07
  Speaker 4: to find this person.
• 6:08
  Speaker 1: Lisa is confident her true love is out there. Have
• 6:12
  Speaker 1: you thought about that, like your future husband might be
• 6:14
  Speaker 1: sitting in your inbox right now?
• 6:16
  Speaker 4: Yeah.
• 6:16
  Speaker 2: Yeah, it's really exciting to think about. It's really exciting
• 6:20
  Speaker 2: to think about.
• 6:20
  Speaker 1: I can feel your optimism and your energy.
• 6:23
  Speaker 2: I do feel confident that I will meet someone this way.
• 6:26
  Speaker 1: Yeahkay, Yeah, he's.
• 6:27
  Speaker 2: In the inbox or he will be soon.
• 6:30
  Speaker 1: Ten years from now. Pay me a picture of what
• 6:32
  Speaker 1: your life will look.
• 6:33
  Speaker 2: Like, married, young kids going to Giants games during baseball
• 6:39
  Speaker 2: season