NBA's $14.5 Billion Season, Netflix's Sports Rights Ambitions and Ticketmaster's AI Fight Against Bots

Sports Geek Rapid Rundown · Oct 20, 2026 · 7m

In today's Sports Geek Rapid Rundown: Sportico breaks down how the NBA generated a record $14.5 billion in revenue last season and what's driving franchise values to new heights. Barrett Media explores whether Netflix is gearing up for a sports media rights shopping spree after laying off over 1,000 staff. Plus, Ticketmaster goes all-in on AI with major new hires to fight bots, the NBA's half-trillion-view digital strategy, Netflix's streaming chaos for NBA fans, Leonard Green and Partners' sports investment portfolio, and why half of marketing teams are replacing people with AI but almost…