How Can Artists Build A Community? The Five Super Fans Theory
How do you build genuine community when algorithms reward viral moments over real connection? What if sustainable music careers start with just five super fans rather than chasing millions of followers?
Drowned in Sound founder & artist manager Sean Adams speaks with Nikki Camilleri - music strategist, Forbes 30 Under 30 honoree, and founder of mana - about the ground-level realities of building a music career in 2025.
From growing up in Malta and navigating geographic disadvantage to working with breakthrough artists like Cat Burns, Nikki breaks down what actually works in today's…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.