Why Your Brand Should Live Stream
With ShopShops, viewers can watch hosts, from experienced salespeople to fashion or beauty influencers, via a QVC-style live stream as they display clothes and accessories for up to several hours. In this episode of Retail Refined, Melissa learns how ShopShops is democratizing access to both brands and influencers and allowing them to bring offline shopping online. Founder Liyia Wu shares what makes a live stream event successful and a few unexpected lessons, such as coordinating the sale of a $14,500 Birkin bag and how shoppers themselves have influenced each others purchases.
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The skinny
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