CMO Conversations: Samsung on building the ultimate ecosystem brand
In this episode of CMO Conversations, WARC's Anna Hamill talks to Samsung UK's Chief Customer Officer, Deborah Honig, about building ecosystem brands, why AI needs to be helpful, diversity in tech and much, much more.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter. For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts Sign up to…
The skinny
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